YTEK triumphs in the HR Brand Awards 2024, cementing its position as one of the top entities.
In the heart of the Republic of Sakha (Yakutia), a challenging region for living, the Yakutsk Energy Company (YATEK) has made a significant impact on the sustainable development of the region. This impact was recently recognised at the 19th HR Brand Awards, one of the most authoritative awards in personnel management in Russia.
YATEK's victory in the "We Live Here" track is a well-deserved recognition for its significant role in the region. The project fully realises the HR track's idea of support, cultural development, and HR brand improvement. The founders of the HR Brand Award's "We Live Here" track praised YATEK's project for its comprehensiveness and completeness.
Ivanna Vinnyk, a hh.ru consultant, noted the significance of YATEK's role in shaping a new quality of business environment in regions. Familiarisation with the regional culture is not only an adaptation tool but also a part of corporate identity.
YATEK's "We Live Here" project combines attracting people to Kysyl-Syr village with regional development. The company developed the "Adaptation Formula" program, which includes corporate engagement and immersion in Yakutia's traditions. The jury praised the "Welcome to Yakutia/Dobro pozhalovat' v Yakutii!" employee adaptation program, though specific details about its innovative features and measured outcomes on retention and corporate identity were not found in the provided search results.
The advancement of YATEK to the final in the "Regions" nomination highlights its impact on shaping a valuable business agenda in Yakutia. The company's commitment to socially responsible business practices is evident in the 93% of new employees who successfully complete their probation, and 83% who stay with the company for over a year. Especially high results are shown by young specialists, with 100% completing their probation.
The HR Brand Award recognises YATEK for its best HR practices and creating an attractive employer image. The 19th awards ceremony took place on the red carpet at the October Cinema on New Arbat, with YATEK receiving an award in the "We Live Here" track at the All-Russian HR Brand Awards 2024.
To obtain comprehensive and authoritative information about YATEK's innovative employee adaptation program "Welcome to Yakutia/Dobro pozhalovat' v Yakutii!" and its impact on employee retention and corporate identity in Yakutia, Russia, it would be advisable to consult YATEK’s official communications or industry reports focused on human resources innovations in Arctic or Siberian enterprises.
- YATEK's innovative "Welcome to Yakutia/Dobro pozhalovat' v Yakutii!" employee adaptation program, which combines attracting people to Kysyl-Syr village with regional development, plays a crucial role in business by fostering a supportive work environment and promoting the regional culture, thereby shaping a new quality of business environment in regions.
- The Yakutsk Energy Company (YATEK) has not only made a significant impact on the sustainable development of the Republic of Sakha (Yakutia) but has also excelled in the finance, industry, and business sectors, as demonstrated by their comprehensive HR practices, resulting in high retention rates and recognition at prestigious awards like the 19th HR Brand Awards.
