Yoga apparel brand, Beyond Yoga, teams up with actress Issa Rae for the launch of its new brand platform.
The activewear brand Beyond Yoga has partnered with actress and entrepreneur Issa Rae to introduce Seek Beyond, a fresh brand initiative that redefines modern wellness. This experiential and narrative-driven platform focuses on movement, mindfulness, and community connection, championing progress over perfection.
At the heart of Seek Beyond lies a creative anthem written and performed by Issa Rae, which sets the campaign's emotional and creative tone. The anthem embodies the message of intentional growth, joy, and humor beyond perfectionism.
The platform showcases a diverse array of community leaders and wellness practitioners, such as Megan Roup (The Sculpt Society), Evelynn Escobar (Hike Clerb), Krissy Jones (Skyting Yoga), Danielle Burnett (Big Girls Who Run LA), runners, breathwork coaches, and models. Each of these individuals represents unique wellness identities and experiences, reflecting Beyond Yoga's commitment to inclusivity.
Seek Beyond is not just a campaign; it's a celebration of lifestyle progress over perfection. The initiative includes stories about entrepreneurship, motherhood, wellness, and identity, designed to encourage women to move and connect in ways that feel real to them.
The launch of Seek Beyond coincides with Beyond Yoga's expansion into outdoor apparel, with the new product line being integrated into the campaign. This partnership is a natural fit, according to Issa Rae, who stated that Seek Beyond is an invitation to embrace the joy of the journey.
Beyond Yoga's CEO, Nancy Green, echoes this sentiment, describing Seek Beyond as an opportunity for the brand to evolve and resonate with consumers who value authenticity and progress grounded in real-life experiences.
In addition to its retail expansion, Seek Beyond will be showcased on digital platforms such as Facebook and Instagram. The initiative also includes community events and activations targeting engagement throughout summer and fall 2025.
Beyond Yoga, now part of the Levi Strauss & Co. family, experienced a successful Q2 with a 6.4% year-over-year increase in net revenues to $1.4 billion. In its latest quarter (Q2), the brand saw a 12% year-over-year increase in net revenues to $37 million.
In conclusion, Seek Beyond is more than just a wellness platform—it's a movement that encourages holistic growth and joy in movement, supported by a creative anthem and diverse community participation alongside the brand’s new product releases and retail expansions.
- Beyond Yoga's new initiative, Seek Beyond, collaborates with actress Issa Rae to redefine modern wellness, focusing on lifestyle progress over perfection.
- The Seek Beyond platform features a creative anthem written and performed by Issa Rae, promoting intentional growth, joy, and a humorous outlook beyond perfectionism.
- Seek Beyond exhibit a range of community leaders and wellness practitioners, including Megan Roup, Evelynn Escobar, Krissy Jones, Danielle Burnett, and multiple models, reflecting the brand's commitment to diversity and inclusivity.
- Seek Beyond expands Beyond Yoga's product line to outdoor apparel and will be highlighted on digital platforms, alongside community events and activations throughout summer and fall 2025.
- Bolstered by its successful Q2 performance, Beyond Yoga, now part of the Levi Strauss & Co. family, is poised to fuel this movement that encourages holistic growth, incorporating fashion, business, and entertainment, and celebrating the journeys of celebrities, entrepreneurs, and everyday individuals alike.
