Web firm Smarter Tech buying up 295 Bitcoins with current price at $118,000 per BTC.
The Smarter Web Company, a global player in the tech industry, has embarked on a bold 10-year plan to integrate Bitcoin as a central pillar of its corporate strategy. This ambitious endeavour, launched in 2023, centres on steadily accumulating Bitcoin as a core component of its corporate treasury.
Ongoing Bitcoin Accumulation
Since the inception of the plan, the company has consistently made Bitcoin purchases. As of August 2025, it holds 2,395 BTC, accumulated through several purchases such as 225 BTC in July 2025, 50 BTC in early August 2025, and 295 BTC in mid-August 2025. The total acquisition cost has reached approximately £197.35 million.
Capital Allocation for Future Buys
The company maintains significant cash reserves earmarked for Bitcoin acquisition, with around $940,796 still available for potential future purchases. This strategic approach demonstrates a commitment to ongoing treasury management in Bitcoin.
Integration with Corporate Strategy
Bitcoin is not only held as a financial asset but integrated into business operations. The company began accepting Bitcoin payments in 2023 and views Bitcoin as fundamental to the future global financial system. It pursues organic growth and corporate acquisition opportunities while embedding Bitcoin in its treasury policy.
Financial Products Tied to Bitcoin
In August 2025, The Smarter Web Company issued the UK's first Bitcoin-denominated convertible bond, raising $21 million. This strategic, interest-free capital raising initiative aligns with their Bitcoin-focused long-term plans and provides additional financial flexibility linked directly to Bitcoin's value.
Performance and Risk Acknowledgement
The company has achieved remarkable returns on its Bitcoin holdings, with year-to-date returns over 55,000% and near-term gains around 76%. Despite this, the board acknowledges Bitcoin's classification by the UK Financial Conduct Authority as a high-risk and volatile asset.
The 10-Year Plan Strategic Highlights
| Aspect | Details | |-------------------------------|---------------------------------------------------------------------------------------------------| | Launch Year | 2023 | | Total Bitcoin Holdings (Aug 2025) | 2,395 BTC | | Purchase Price Range | Approximately £80,000 to £89,000 per BTC across purchases | | Cash Reserve for Future Buys | ~$940,796 available for Bitcoin acquisition | | Bitcoin Integration | Accepts Bitcoin payments; Bitcoin is core to corporate financial strategy | | Financial Instruments | UK’s first Bitcoin-denominated convertible bond, $21 million raised | | Return Performance | ~55,000% YTD return; 76% over past 30 days | | Public Listings | Traded on AQUIS Exchange, OTCQB, Frankfurt Stock Exchange | | Caution on Volatility | UK FCA warns Bitcoin is high risk due to volatility | | CEO Statement | Bitcoin is “the best asset the world has ever seen” and a strategic treasury asset[3] |
This approach reflects The Smarter Web Company’s ambition to cement Bitcoin as an essential component of its long-term treasury management and financial innovation over the coming decade.
Recent Market Developments
Crypto analyst Rekt Capital has noted that a decisive break above $126,000 could trigger a rapid surge to higher price levels. However, Bitcoin has recently fallen to $118,000, marking a 2.6% drop over the past 24 hours. MN Trading Capital founder Michael van de Poppe suggests a potential test of $116,800 before any rebound.
Investors should note that the UK Financial Conduct Authority classifies Bitcoin as a high-risk investment due to extreme volatility. If bondholders opt out of conversion at maturity, Smarter Web will repay 98% of the Bitcoin-adjusted value. If shares rise 50% above the conversion price for ten consecutive trading days, forced equity conversion can occur.
The Smarter Web Company's Bitcoin-focused strategy is a testament to its forward-thinking approach and commitment to embracing innovative financial technologies. As the company continues to accumulate Bitcoin and integrate it into its business operations, it will be interesting to see how this strategy evolves over the next decade.
The Smarter Web Company continues to invest in Bitcoin as part of its long-term treasury management and financial innovation, with significant cash reserves allocated for future purchases, totaling around $940,796. Furthermore, the company's strategic approach extends beyond holding Bitcoin as a financial asset, integrating it into business operations, such as accepting Bitcoin payments and issue of Bitcoin-denominated convertible bonds for capital raising.
