Upcoming Enhancements for Citroen C3, Aircross, and Basalt Models: New Strategic Plans Unveiled
Citroën Revamps Strategy in India with 'Citroën 2.0 – Shift Into the New'
Citroën, under Stellantis's global operations, has chosen India as a strategic hub for innovation and engineering. As part of this shift, the French automaker has announced 'Citroën 2.0 – Shift Into the New', a new strategy aimed at aligning its product range with Indian consumers' expectations and local driving conditions.
The strategy focuses on three key areas: upgraded interiors, improved connectivity, and comfort enhancements. Enhanced design touches and comfort improvements are planned for the cabins, making them more appealing and occupant-friendly. Features such as advanced infotainment systems and connectivity upgrades aim to match global standards while resonating with Indian consumers. Refinements to seating, climate control, and overall ride comfort are included to adapt to local preferences and conditions.
These updates will be tailored specifically for Indian driving, with up to 98% localization. The vehicles will maintain Citroën's global brand values but incorporate features and engineering tailored for India.
In addition to these vehicle upgrades, Citroën is expanding its sales and service network in India. The company aims to increase dealer touchpoints from 80 to 150 by the end of 2025, particularly in tier-2 to tier-4 cities, to improve customer access and support.
Citroën is also positioning itself as both accessible and aspirational in India, with a focus on quality and customer centricity. Special emphasis is being placed on Tier II, III, and IV cities, where the company sees growing demand.
While the exact timelines for these refreshed models’ launch have not yet been disclosed, these upgrades are expected to help Citroën better align its product range with Indian consumers' expectations and local driving conditions, potentially boosting competitiveness in the market.
MS Dhoni, a cricket legend, has been roped in as the brand ambassador for Citroën's 2.0 launch. The partnership between Citroën and Dhoni was first seen when the Basalt was launched in India. A teaser campaign featuring Dhoni hints at a refreshed product lineup, a stronger dealer network, and a customer-first approach from Citroën.
Looking ahead, future investments by Citroën in India will focus on expanding both EV and ICE platforms. The strategic focus is to position Citroën as a strong player in the Indian automotive market, offering vehicles that are not only globally competitive but also well-suited for Indian roads and consumers.
[1] Citroën invests over ₹5,300 crore in India [2] Citroën partners with MS Dhoni for Basalt launch [3] Citroën announces 'Citroën 2.0 – Shift Into the New' [4] Citroën to double dealer network by 2025 [5] Citroën aims to localize up to 98% of its vehicles in India
- The refined product strategy of Citroën, named 'Citroën 2.0 – Shift Into the New', involves focusing on three key areas: upgraded interiors, improved connectivity, and comfort enhancements, aiming to make cars more appealing and occupant-friendly with features that match global standards, while resonating with Indian consumers.
- To further its marketing efforts in India, Citroën partners with MS Dhoni, a legendary cricket player, for the launch of its new strategy, as a teaser campaign suggests a refreshed product lineup, a stronger dealer network, and a customer-first approach from the French automaker.
- In an attempt to increase competitiveness in the Indian automotive market, Citroën plans to invest over ₹5,300 crore and expand its sales and service network, aiming to double the dealer touchpoints from 80 to 150 by the end of 2025, with a strategic focus on adapting up to 98% of its vehicles for Indian driving conditions.
