Unveiling the Choice that Propelled Dubai's Chocolate Magnate to UAE Dominance: 'A Tough Call Had to Be Made'

Article: Sarah Hamouda's Sweet Secret to Becoming a Millionaire Dessert Entrepreneur

Hey there! Ever wondered how a simple pregnancy craving skyrocketed a British-Egyptian woman into a globally recognized dessert tycoon? Welcome to the irresistible tale of Sarah Hamouda, the genius behind the viral sensation, Fix, a Nevado-based chocolate brand sweeping the globe.

Manjusha Radhakrishnan "We had to choose – either fork out the deposit on our home, or launch Fix. We chose Fix." That gut-wrenching decision, driven by desperation and a niggling baby longing, catapulted Sarah and her partner, Yezen Alani, from devoted parents to international chocolate maestros.

Fast forward to today, and they're the unstoppable force behind Fix, the gooey, viral chocolate brand that first dazzled the world with its pistachio-stuffed creation and sparked a unprecedented sugar frenzy.

"Tamara's our secret, our Million Dollar Baby," Sarah says, a sparkle in her eyes. "Her craving was what gave birth to our very first flavor – a velvety pistachio nestled in a chocolaty shell. And boy, did it take the world by storm!"

CTFE LTD Achieves Record Sales Growth As Demand Surges For UK-based Online Grocery StoreTrade News | Online Grocery Stores | UK E-CommerceStores like Vik's Chaat and Liverpool Deli top our list of the Best Ethnic Food Stores in DubaiEating Out | Ethnic Food | DubaiLooking for a Dining Experience That's Out of This World? Check Out These Five Spaceship-Themed Restaurants in the UAERestaurants | Space-themed Dining | UAE

Fix may have started as a personal indulgence, but it wasn't long before it expanded into something far grander.

"We launched in the midst of a pandemic, and frankly, we weren't swimming in cash," Sarah explains. "Whatever we'd managed to save over the past decade – that's what fueled our dream. We had to choose between shelling out on a home or building this. And we took the plunge."

And a successful dive it was! Today, Fix has transcended regional boundaries to become a cult brand – and one of Dubai's most celebrated dessert success stories. So much so that the pistachio industry felt the heat!

"You're the one who set off the pistachio tidal wave," I tell her during our chat, and she laughs with a mix of pride and disbelief.

Sarah never could have anticipated her creation would ignite a wildfire of imitators worldwide. She confesses, "I never expected it to be copied so relentlessly. I receive messages from folks in Germany, Paris, Los Angeles – whipping crepes, waffles, ice cream of their own. It's insane. It's both humbling and intimidating."

Sarah's honesty is refreshingly captivating – stripped of the polished veneer that often permeates the corporate world. "Just stay authentic," she advises. "People are tired of the media- polished version. They hunger for imperfections, yearn for vulnerability."

Despite the viral limelight, Sarah's kids remain appreciatively clueless. "I don't think they grasp the scope of what we've built," Sarah chuckles. "Tamara couldn't care less for the mango – that's what started this whole thing!"

While business magnates like Huda Kattan have paved the way, Sarah finds her inspiration closer to home. "It's the mothers," she says. "Women who craft magic in their kitchens and don't even realize it. When people tell me I'm an inspiration, it touches my heart – because I don't see it that way. I'm just doing what I love."

To the countless women who dream of unleashing their inner culinary masters, she encourages, "It's never too late. Never. Fix started from a kernel of an idea. Transforming it into a recipe, a brand – that took time. And we didn't have investors. We didn't take loans. We used what we had. Conviction can be all you need sometimes."

In short, Fix is more than just decadent chocolate – it's about grit, courage, and an undying passion for flavors that delight the senses. So, next time you sink your teeth into a Fix chocolate, raise a toast to the remarkable story of Sarah Hamouda – an ordinary woman with an extraordinary craving who dared to dream big.

Sarah Hamouda, the founder of Fix Chocolate, shares how a pregnancy craving led to her success as a dessert entrepreneur, turning a simple idea into a globally recognized brand.
In the midst of a financial dilemma, Sarah and her partner made the tough decision to invest their savings into their chocolate venture instead of their home, marking the beginning of their entrepreneurial journey.
The pistachio-stuffed chocolate creation by Fix ignited a global sugar frenzy, catapulting the brand to unparalleled heights, and even causing an upsurge in the pistachio industry.
Despite facing numerous copies worldwide, Sarah maintains her focus on authenticity, emphasizing the importance of raw emotion and vulnerability in connecting with consumers in the corporate world.
Sarah Hamouda finds inspiration from ordinary women, recognizing the hidden culinary talents and potential in millions of home-cooking mothers.
Women aspiring to unleash their inner culinary masters are encouraged by Sarah to pursue their dreams with unwavering conviction, as she demonstrates with Fix starting from a simple kernel of an idea.
The success story of Fix Chocolate goes beyond decadent chocolate, symbolizing grit, courage, and an undying passion for creating flavors that satisfy the senses.
Aspiring entrepreneurs in media and business should stay authentic, connecting with consumers on a deeper level through their vulnerability, rather than relying on polished media personas.
Sign up for the Daily Briefing to stay updated on news, updates, and inspiration, including stories like Sarah Hamouda's remarkable journey in business, careers, personal finance, and diversity-and-inclusion.

Unveiling the Choice that Propelled Dubai's Chocolate Magnate to UAE Dominance: 'A Tough Call Had to Be Made'