UK market expands for Yggdrasil through partnership with Rank Group
Yggdrasil, the mega-player in the online casino games sphere, has stepped up its game in the United Kingdom with an exciting collaboration with Rank Group. The union promises to deliver a host of popular slot titles to Rank Group's renowned brands, Mecca Bingo and Grosvenor Casinos, ensuring an unparalleled gaming experience for UK players.
United Kingdom: A Golden Opportunity
The collaboration with Rank Group sees Yggdrasil bestowing upon their new operator partner a treasure trove of top-tier slot titles such as Max Elements GigaBlox, Trickstar Spins, Valley of the Dead, Golden Fish Tank, and the beloved Vikings series [1][2]. Nolan Frendo, Rank Casino Games Manager, expressed delight over the partnership, hailing Yggdrasil as an unrivaled trailblazer in the industry, supplying only the cream of the crop for their players [3].
Yggdrasil's Chief Commercial Officer, Jose Simon, echoed Frendo's sentiments, considering the partnership a golden opportunity to deepen its roots in the competitive UK iGaming market [3]. Additionally, Rank Group's brands will benefit from Yggdrasil's other offerings, including content from the YGG Masters studio partners and engaging features like DoubleMax and MultiMax [4].
A Global Push for More
Yggdrasil's domination does not stop at the UK borders. The company is making waves across the world, inking deals with industry giants and securing licenses to bolster its global footprint. Case in point: its partnership with Aristocrat Interactive in January, aiming to increase its presence in North America, and its business-to-business license in Denmark that lets it offer its enticing content portfolio to locally licensed operators and casinos [4][5].
Now, brace yourselves, folks, because Yggdrasil's not slowing down anytime soon. They're forging ahead with the development of fresh, electrifying games [1] and enticing new collaborations with studios like R3SPIN [2][3] and Luckia [1] to keep players enthralled and engaged.
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[1] Yggdrasil Knowledge Base[2] CasinoBeats[3] iGamingClub[4] iGaming Business[5] European Gaming
- With the collaboration with Rank Group, Yggdrasil is introducing popular casino games like Max Elements GigaBlox, Trickstar Spins, and the Vikings series to UK casinos, providing a top-notch gaming experience for players.
- Beyond UK markets, Yggdrasil is expanding its reach through partnerships and licensing agreements, such as the one with Aristocrat Interactive for North America and a business-to-business license in Denmark.
- In a bid to keep players engrossed, Yggdrasil is developing new games, forging alliances with studios like R3SPIN and Luckia, and exploring innovative gambling technologies in both finance and sports sectors.
