U.S. Agency BBH welcomes back Connor Keeshan as Managing Director
BBH USA Welcomes Back Connor Keeshan as Managing Director to Drive Agency Growth
BBH USA has named Connor Keeshan as its new Managing Director, a role created to steer the Publicis Groupe agency through its impending phase of growth and to fortify client partnerships. Keeshan previously spent five years at BBH earlier in his career as an Account Director and will now head account management, reporting to CEO Steven Panariello.
With over 16 years of experience in the advertising industry, Keeshan has held senior account management roles at agencies like Johannes Leonardo and TBWA, working on global brands such as PlayStation, British Airways, Volkswagen, Samsung, and Mercedes-Benz.
In his new role, Keeshan will be responsible for operationalizing growth and deepening client relationships. His tasks include maintaining the momentum BBH USA has gained recently, as evidenced by the addition of 11 new clients, including Goodyear, PayPal, Grey Goose, and PATRÓN.
Keeshan's appointment is part of a broader leadership effort spearheaded by Panariello, who joined as CEO in August. The agency aims to strengthen its culture and leadership team alongside Chief Creative Officer Erica Roberts, Chief Strategy Officer Samantha Deevy, and Chief Marketing Officer Lindsey McNabb. Team dynamics have been a critical factor in the agency's success, with Panariello highlighting the trust and collaborative spirit among the leadership group.
"There's a lot of trust between the leaders," Panariello stated, noting that the team knows "how to rely on each other and how to get the most out of each other, to show up best as an agency." Panariello expressed optimism about growth prospects under Keeshan's operational leadership, predicting a "really exciting new chapter" for BBH USA.
BBH has distinguished itself by demonstrating its abilities in rebuilding iconic brands that seek to regain their prominence in consumers' minds. With Keeshan on board, the agency anticipates further growth and continued success in this realm.
In summary, Connor Keeshan's return as Managing Director brings extensive experience from top agencies and high-profile brands to BBH USA. His role focuses on managing growth operations, client partnerships, and sustaining the agency’s strong momentum, positioning BBH for continued expansion and enhanced leadership effectiveness.
Connor Keeshan, in his new role as Managing Director of BBH USA, is expected to leverage his experience to drive operational growth and strengthen client relationships, capitalizing on the momentum the agency has gained recently, including the addition of 11 new clients. The financial sector and several successful businesses can look forward to potential returns from BBH USA's growth initiatives under Keeshan's leadership.
