Tech Company GAN Limited Purchased by Sega Sammy for a Sum of $96 Million
Title: Sega Sammy's Big Gamble: A Deep Dive intoits Acquisition of GAN Limited
Sega Sammy took a grand plunge, snapping up GAN Limited at $1.97 per share
Say hello to Lucas Dunn—a New Jersey-bred scribe who moonlights and paints (like his old man). With over six years under his belt in the casino, software, and game realms, Lucas pens reviews, news, and blogs. His clients hail from various corners of the globe, including the US, UK, NZ, AUS, SA, and Canada. Before diving into the gambling abyss, Lucas earned his psychology degree from Rutgers University. It's a wild ride, this gambling gig, but hey—c'est la vie! 🎰
By Lucas Dunn | 05/29/2025 05:26
Here's a quick glance at the juicy deets:
- Sega Sammy scored a whopping $1.97 per share deal for GAN Limited
- GAN has officially bid adieu to NASDAQ
- Sega Sammy now lays claim to GAN's GameStack platform and Coolbet
Now, let's dive deeper into this saucy acquisition. 🍅⚡
The Lowdown: Sega Sammy's Strategic Seizure
Sega Sammy Creation Inc., an affiliate of Sega Sammy Holdings Inc., swooped in and purchased all of GAN Limited's outstanding shares. With that move, we can kiss the NASDAQ listing for GAN goodbye. But why, oh why, might you ask? 🤨
Well, dear reader, Sega Sammy aims to expand its reach in the real-money internet gaming sector, particularly in North America—where GAN reigns supreme as a B2B technology provider of real-money gaming solutions and a notable B2C operator in internet sports betting.
This deal lines up perfectly with Sega Sammy's transformation, which involves scaling down its arcade business to zero in on gambling and iGaming markets beyond Japan. Think US, Europe, and Latin America, where GAN is well-established. 🌎🤝
The Spoils of War: GAN's GameStack and Coolbet
Thanks to this deal, Sega Sammy stands a fighting chance at penetrating new markets. How? By gaining access to GAN's proprietary GameStack platform—a tech marvel that seamlessly integrates regulated gaming products and services for operators across various jurisdictions.
And that's not all. Sega Sammy now owns Coolbet, an online sportsbook and casino brand with a significant presence in Europe and other international zones. Score one for Team Sega Sammy! They've now got their ticket into those markets via Coolbet's established player base. 🎟️🎉
The Gameplan: Accelerated Growth in Regulated Markets
Now that Sega Sammy has the privilege of GAN's innovative iGaming software and its extensive US market connections, it's primed for a major growth spurt in regulated online gambling sectors worldwide. And who doesn't love a good growth spurt? 🚀🌱
Bonus Facts:
- Sega Sammy shelled out $1.97 per share, representing a 121% premium compared to GAN's closing stock price on the day before the merger agreement was announced.
- The acquisition was completed on May 27, 2025.
- Sega Sammy now owns GAN outright, making it a wholly owned subsidiary.
- Lucas Dunn's latest article, posted on May 29, 2025, delves into the acquisition of GAN Limited by Sega Sammy, which took place at $1.97 per share.
- Following the acquisition, Sega Sammy has gained ownership of GAN's GameStack platform and Coolbet, positioning the company for accelerated growth in regulated online casino and sports betting markets worldwide.
