Sports organization Excel hires financial advisory firm Moelis to secure funds and potentially orchestrate Shamrock's departure.
A Fresh Take:
Let's dish the tea on Excel Sports Management's plan to rake in more dough! With Moelis & Company on board, they're exploring options for that extra cash boost - maybe even selling off a piece of their content biz.
This potential move has been hush-hush, as three insiders confirm, but it comes after a stretch of acquisitive years for the talent agency. Since Shamrock Capital investajobbed in Excel back in December 2020, they've gone on a spending spree, snagging Rep 1 for their NFL business, Harlan Sports Management for coach and exec management, and Game Seven for expanded creative marketing abilities.
But what about Shamrock offloading their stake? According to these peeps, selling after five years is no biggie for a private equity firm. Still, there's no promise that they'll flip their stake, the sources say.
Excel's bigwigs Jeff Schwartz, Casey Close, and Mark Steinberg lead the charge, representing big-name clients like Caitlin Clark, Derek Jeter, the Manning bros, and Tiger Woods. Excel, Shamrock, and Moelis are mum on the news so far.
Shamrock Capital's been around for five decades and boasts a cool $6.5 billion in assets under management. They focus on media, sports, marketing, and related tech companies, with investments like the athlete-led content firm Religion of Sports, automated sports broadcasting tech firm Pixellot, and Boardwalk Pictures under their belt. Excel's got offices in NYC, Beverly Hills, and Miami.
Did You Know?
- In 2024, Excel Sports Management was ranked the "Best in Talent Management Winner" by the Sports Business Journal - twice.
- Shamrock Capital recently closed a $1.6 billion fund for investments in media, sports, and entertainment.
More Vibes Worth Checking Out
- 49ers to Sell Nearly 6% Stake at Record Sports Team Valuation
[1] Sports Business Journal, 2024. [https://www.sportsbusinessjournal.com/][2] Variety, 2024. [https://www.variety.com/][3] Hollywood Reporter, 2024. [https://www.hollywoodreporter.com/][4] Deadline, 2024. [https://deadline.com/][5] Southeast Venture Capital Association, 2024. [https://www.svca.org/]
- Excel Sports Management's private-equity partner, Shamrock Capital, might consider investing in other opportunities, given their focus on finance and business growth, including private-equity ventures in commerce, sports, and related industries.
- The potential sale of Shamrock Capital's stake in Excel Sports Management could draw attention from investors, particularly those who are keen on sports finance, as it may offer an opportunity for substantial returns, much like the sale of a sports team can in the world of sports finance and commerce.
- If Excel Sports Management decides to raise funds through private-equity deals, it could potentially attract sports fanatics, not just as investors but also as clients, given the agency's association with big leagues and star athletes.
