Sports of Chance promotes Brazilian culture through partnerships with Parintins and São João events
Esportes Gaming Brasil Makes a Splash at the 58th Parintins Folklore Festival
Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that aims to promote cultural, economic, and social development in the heart of the Amazon.
The company, which cares passionately about regional values and strengthening Brazilian popular culture, has announced its participation in this major Amazonian cultural event. Esportes Gaming Brasil's project at the festival blends cultural promotion, economic development, and social responsibility.
Cultural Promotion
By engaging with the festival, one of Brazil’s largest folklore events celebrating local traditions like Boi Bumba, Esportes Gaming Brasil helps highlight and disseminate Amazonian culture and traditions to a broader audience, fostering appreciation and preservation of these cultural expressions.
Economic Development
The participation includes initiatives that support local economies, likely by attracting tourism, creating partnerships, and generating business opportunities tied to the festival environment. This helps strengthen economic activity in Parintins and surrounding areas during the festival period.
Social Responsibility
Esportes Gaming Brasil's project intertwines social responsibility efforts, possibly involving community engagement or support projects connected to the festival. This shows a commitment to not only promote culture and business but also to contribute in a socially conscious way to the host community.
Unique Offerings
For the Parintins Folklore Festival, Esportes Gaming Brasil is offering a panoramic lounge with a special view of the Bumbódromo. The Truck da Sorte, a space combining karaoke and free hydration, is also part of Esportes Gaming Brasil's offerings at the festival.
In addition, a Social Arena, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots, will be installed in the Garantido and Caprichoso neighborhoods during the festival. The Vila Junina (June Village), a themed area at Esportes da Sorte's events, blending traditional elements with interactive experiences, will also be present.
Supporting Regional Identity
All visual elements of the project are inspired by Amazonian art, with graphics featuring illustrations by Curumiz, a Parintins-based duo. Esportes Gaming Brasil's strategy at the Parintins Folklore Festival is to create value for the people who live for events like the festival, and to support traditions that drive local economies and celebrate regional identities.
A Boost for the Festival and the Region
The 58th Parintins Folklore Festival welcomes around 120,000 visitors, and the local economic activity generated by the festival is approximately BRL 184 million, according to the Amazonas State Government. Esportes Gaming Brasil's initiative strengthens the brand's strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
By being the first regulated betting operator to offer institutional support to the 58th Parintins Folklore Festival, Esportes Gaming Brasil is setting a new standard for corporate involvement in cultural events, demonstrating a commitment to regional development and community engagement.
[1] Source: Esportes Gaming Brasil press release, 2023.
Finance plays a significant role in Esportes Gaming Brasil's project at the 58th Parintins Folklore Festival, as the company is likely investing in initiatives that attract tourism, creating partnerships, and generating business opportunities to boost the local economy in Parintins and surrounding areas.
The participation of Esportes Gaming Brasil in this major Amazonian cultural event also contributes to lifestyle and entertainment, offering unique experiences such as a panoramic lounge, a social arena, and the Vila Junina, blending traditional elements with interactive experiences for visitors to enjoy.
