Spark Foundry, the Media Agency of the Year in the U.S., fueled a burst of success during the past year with their innovative business machinery.
Publicis Media, a leading media agency group under the Publicis Groupe, experienced a remarkable year in 2021, securing significant new business and cementing its position as a market leader.
In an unprecedented new business run, Publicis Media won nearly $7 billion in new business in 2021, according to COMvergence's 2021 new business report. This impressive figure includes major clients such as Coca-Cola, Nespresso, Lego, Paramount, and Spotify.
The group's consistent growth is attributed to its technological transformation and AI-driven capabilities, which helped it scale and execute at a high level amid digital competition.
One of the standout wins for Publicis Media was the acquisition of the Walmart and automaker Stellantis accounts, marking a significant milestone for the company.
While the 2021 new business wins specifically spotlighted clients such as Coca-Cola and Lego, by 2025, Publicis continued amplifying its global presence with additional high-profile wins, including securing PayPal’s global media mandate from WPP’s GroupM.
In terms of net value, Publicis Media’s new business wins stood out strongly compared to other global media groups. During the first half of 2025, Publicis announced $5.2 billion in net new business wins, outpacing competitors like WPP, Omnicom, Dentsu, and Interpublic according to JPMorgan data.
Starcom, Zenith, and Spark Foundry, agencies under Publicis Media, were instrumental in the company's success. Starcom won the McDonald's $700 million account away from Omnicom at the end of 2021, while Zenith secured over a billion dollars in managed media spend for Eli Lilly and Inspire Brands' Dunkin' and Arby's.
The success of Publicis Media in 2021 is notable given the competitive nature of the advertising industry. The net value of Publicis Media's new business ranked first among the industry's media groups, further underscoring its market leadership.
In conclusion, Publicis Media's top new business wins in 2021 laid the foundation for its strong net value and market leadership in subsequent years, positioning it ahead of other major media groups in terms of new business acquisition value.
The significant new business wins in 2021, including major clients like Coca-Cola, Nespresso, Lego, Paramount, and Spotify, contributed to Publicis Media's impressive growth in the finance sector of the business industry. In the subsequent years, Publicis Media's successful acquisitions, such as PayPal’s global media mandate, further amplified their global presence and net value, outperforming competitors like WPP, Omnicom, Dentsu, and Interpublic.
