Sankchi company's alleged drop in performance following its merger with NDDB, as reported by Jitu Patwari.

Sinking Fortunes of Sanchi Dairy: Congress Leader Jitu Patwari Warns of Brand's Rapid Decline Post Merger with NDDB, Calls for Instant Government Intervention

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2025 June 13 . 6:13 AM

2 min read

Sanchi Dairy Brand's Downturn Alarms Congress Leader Jitu Patwari: He Urges Immediate Government Action After Merger with NDDB.

Milk and Politics: The Decline of Sanchi Brand

Sankchi company's alleged drop in performance following its merger with NDDB, as reported by Jitu Patwari.

Chief Jitu Patwari Raises Alarms Over Sanchi Decline After Merger

Sanchi's fate echoes in the corridors of power as the brand struggles to regain its footing post-merger with the National Dairy Development Board.
As milk-producing farmers face the brunt of government neglect, Patwari pens a letter to Amit Shah, urging him to take urgent action for the brand's revitalization.
The decline is evident in Indore, where milk collection plummeted from 94,496 kilograms in 2023-24 to 85,438 kilograms in 2024-25, as reported by Patwari.

A Letter to Amit Shah: Call to Action for Sanchi Rebirth

In a bid to stir the government into action, Patwari points the finger squarely at the Madhya Pradesh State Cooperative Dairy Federation, which has allegedly failed to meet its targets, including an increase in Madhya Pradesh's national milk production share from 9% to 20%.
Consumers and farmers alike have borne the brunt of the merger, with no apparent benefits derived thus far.

New Era for Sanchi? Or a Milky Way Off Course?

The future of Sanchi remains uncertain, as the brand battles to regain its lost ground amidst concerns of government indifference.
Potential solutions could include:
Revamping marketing strategies and product portfolios to boost consumer trust.
Prioritizing farmers by implementing mejor pricing structures and more efficient supply chains.
Governments working together to offer financial support and strategic guidance to the dairy federation.
Empowering milk-producing farmers through co-operatives to improve milk collection and sales.
Adopting innovative dairy technologies to increase efficiency and market share.

By Times News Network, Jun 9, 2025If the collaboration falters, Sanchi risks becoming just another casualty in the murky waters of politics and commerce. Stay tuned for updates on the unfolding drama in the world of dairy, with the fate of countless farmers and consumers hanging in the balance.

The decline of Sanchi brand, once a prominent player in the dairy industry, has raised concerns in the realm of general-news and politics, as it struggles to recover after its merger, which some attribute to mismanagement by the Madhya Pradesh State Cooperative Dairy Federation, an issue in finance and business.
Amit Shah, the recipient of a plea from Chief Jitu Patwari, is faced with claims of government neglect, advertising the urgent need for action to revitalize Sanchi, as farmers bear the brunt of the merger's effects, along with consumers who have yet to experience any observed benefits.
For Sanchi to reclaim its position in the competitive market, several suggestions have surfaced, such as revamping marketing strategies, prioritizing farmers through improved pricing structures and efficient supply chains, collaborating with governments for financial support and strategic guidance, empowering farmers through cooperatives, and adopting innovative dairy technologies, as the future hangs in the balance, affecting the lives of many farmers and consumers alike.