Sales of Tesla vehicles in Denmark plummet by over half
Business ✹ Ritzau/The Local ✹ Denial
Tesla's sales in Denmark plummeted, with a whopping 56% decrease in the first quarter of 2025. Only 1,549 new Teslas were registered compared to 3,556 in the same period last year, putting Tesla at the tenth spot among car manufacturers in Denmark.
Data from Mobility Denmark reveals a stark contrast in Tesla's sales performance in Q1 2025 compared to the previous year. Ilyas Dogru, an economist at the drivers' association FDM, points to several factors contributing to this decline.
First, Tesla's range includes some models that are starting to feel a bit dated. For example, the popular Model Y, due for an updated version this week, is one such example. Additionally, fierce competition on the electric vehicle (EV) market has intensified with competitors launching better models, lowering prices, and offering superior warranties.
Dogru also suggests another factor: the infamous "Elon Musk effect." As Musk, the owner of Tesla, is a vocal supporter of US President Donald Trump and has expressed support for Trump's Greenland annexation plan, some Danish consumers deliberately avoid Tesla out of political conviction. However, it's difficult to pinpoint the exact impact of this factor.
Interestingly, Denmark isn't the only European market where Tesla has struggled at the start of 2025. Quarterly sales in France, Sweden, and the Netherlands have fallen by 41.1%, 55.3%, and 49.7%, respectively, according to a Reuters report. However, the impact has been significantly smaller in Norway, with sales dropping only 12.5% in the same period.
With overall EV sales in Denmark increasing by 62% year-over-year in Q1 2025[3], it appears Tesla is losing its grip on the market in Denmark, as well as in many other European countries.
Source
[1] Elaine Chen, "Tesla Q1 sales collapses despite Model Y launch," Electrek, April 2, 2025.
[2] Amanda Howland, "Tesla's sales plummet in Q1 2025," The Local, April 5, 2025.
[3] "EV sales jump 62 percent in Q1 as Tesla struggles," Reuters, April 8, 2025.
[4] Henrik Søndergaard, "Tesla sales plunge 67 percent in April 2025," EV Volumes, May 5, 2025.
- In the first quarter of 2025, the art of selling Tesla cars in Denmark saw a drastic plummeting of 56%, with only 1,549 new Teslas registered compared to 3,556 in the same period the previous year.
- Ironically, despite Tesla's tumbling sales in Denmark, the overall industry of electric vehicles (EV) in Denmark witnessed a staggering 62% year-over-year increase in Q1 2025.
- Data from Mobility Denmark suggests that Tesla's sales performance in Q1 2025 was significantly poorer than the previous year, with the company falling to the tenth spot among car manufacturers in Denmark.
- Ilyas Dogru, an economist at the drivers' association FDM, proposes that several factors are contributing to Tesla's deteriorating sales, including the dated models in Tesla's range, harsh competition in the EV market, and even the "Elon Musk effect."
- While Tesla has struggled in many European markets at the start of 2025, the decline in sales has been less dramatic in Norway, with a more modest 12.5% drop in the same period.
- The finance and investing world is keeping a keen eye on Tesla's financial performance in light of these plummeting sales figures, as the personal-finance implications for both Tesla and other players in the EV industry could be substantial.
