"Russia's Ashan company is set to replace its current top executive"
OJSC "Auchan" has been a stalwart of the Russian market since 2002, and on September 1, 2025, the company will see a significant change in leadership. Asya Balabay, a long-standing member of the company, will take over as head of "Auchan Retail Russia".
Balabay joined the company back in 2004, starting her career in the "Home Goods" sector. Over the years, she has risen through the ranks, eventually becoming the commercial director. With over 21 years of experience with the company, Balabay brings a wealth of knowledge and expertise to her new role.
The company operates 230 stores across Russia, employing approximately 25,000 staff. Balabay's key tasks in her new role will be to update the business model, open new stores, and accelerate B2B and digital commerce development.
Ivan Martinovich, who has been the leader of "Auchan Retail Russia" since 2021, has held management positions within the company since 2006. Martinovich's tenure saw the company operate independently since 2022. However, there is no specific information available about a new business model update strategy following Balabay's appointment.
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As Balabay takes the helm, she will be tasked with navigating the company through the ever-changing retail landscape and continuing to provide customers with the quality products and services they have come to expect from Auchan.
Balabay's extensive experience in the business sector, specifically within the retail industry of OJSC "Auchan," will be crucial in her new role as head of "Auchan Retail Russia." Her responsibilities include updating the company's business model, opening new stores, and driving B2B and digital commerce development, all while adapting to the dynamic retail market and ensuring customer satisfaction in the finance and home goods sectors.
