Romania's E-commerce Boom: 9th in Europe by 2025
Romania's e-commerce landscape is set to flourish by 2025, with projections placing it 9th in Europe and 3rd in Central and Eastern Europe for B2C e-commerce. The projected volume is EUR 12.8 billion, representing 3.5% of the country's GDP.
This growth is driven by a thriving ecosystem of local online merchants, with Shopify and Wix stores showing remarkable 40% year-over-year growth. Major fashion e-commerce players like Shein.com, Sinsay.com, and epantofi.ro dominate traffic, indicating a strong focus on both international and domestic fashion brands. Digital marketing and creative agencies like Balloonline support these companies, contributing to their success. Romania's strategic industrial hubs and supplier networks also play a crucial role in bolstering the e-commerce infrastructure.
By 2025, Romania's e-commerce sector is expected to reach new heights, with a projected ranking of 9th in Europe and 3rd in Central and Eastern Europe. The sector's growth, driven by local merchants, fashion e-commerce, and supportive infrastructure, is set to contribute significantly to the country's GDP.
