Racing legend Richard Petty joins forces with Sugarlands for a restricted whiskey launch
Fans of all ages continue to chase after the elusive signature of racing legend Richard Petty, affectionately known as "The King." With an impressive seven Nascar championship titles under his belt and a jaw-dropping 200 victories in the Nascar Cup Series, Petty's popularity never seems to wane.
Petty's winning formula extends beyond the race track. He's mastered the art of promoting the sport through innovative off-track partnerships, always finding fresh and unique ways to captivate fans.
As the 2025 Nascar season looms, Petty teams up with Sugarlands Distilling Company for a limited-edition whiskey. This special release is exclusively available in Florida and at the distillery's downtown Gatlinburg location. The bottle pays homage to Petty's illustrious Nascar career, making it a must-have for any serious collector.
This collaboration is part of Sugarlands' Roaming Man collection, offering a smooth 100-proof Tennessee straight rye whiskey. The limited edition bottle, when combined with Petty's enduring legacy, makes for an unforgettable collector's item.
Petty expressed his gratitude for the opportunity, noting the significance of the partnership debut occurring at Daytona – a location steeped in special moments for the famed driver.
"It's an honor to be recognized by Sugarlands and their esteemed Roaming Man collection," Petty said. "Releasing this partnership at Daytona is the perfect fit. This is the place where we had a lot of success, and there are a lot of sentimental memories here for our family. I can't think of a better place to introduce this collaboration and celebrate those moments with our fans. Here's hoping this is the first of many more releases to come."
The bottle boasts Petty's legendary signature and his trademark No. 43, marking the latest collaboration between the two entities. Sugarlands has been a longtime supporter of the Petty Family Foundation.
Sugarlands' chief revenue officer, Patrick Sullivan, said, "We're thrilled to collaborate with Richard and create something truly special for race fans. Roaming Man bottles are already highly sought after among whiskey enthusiasts, and we hope this bottle becomes a cherished collector's item for fans of the King as well."
Sugarlands hinted at additional releases with Petty in the future, but specific details remain scant.
In 2022, Sugarlands made a splash in the Nascar world by partnering with the renowned Earnhardt family – Dale Earnhardt Jr. and Amy Earnhardt – to create the popular High Rock Vodka.
- Fans who manage to obtain the limited-edition whiskey from Sugarlands Distilling Company's collaboration with Richard Petty will be delighted to find his signature on the bottle.
- Petty's successful career in Nascar has led to numerous off-track collaborations, making him a popular figure beyond the race track.
- Hopefully, this limited-edition whiskey will not be the last collaboration between Sugarlands Distilling Company and the Petty Family Foundation.
- As an Aussiedlerbote, it would be an exciting opportunity to sample the limited-edition whiskey from Sugarlands and Richard Petty, especially if you're a fan of both Nascar and fine spirits.
