Promotion of Three Top Executives at Droga5 to Facilitate Business Expansion
Droga5 Announces Key Executive Promotions to Drive Growth and Evolution
Advertising agency Droga5 has made strategic moves to strengthen its leadership team, promoting Susie Nam, Dan Gonda, and Sean Lackey to key executive positions. These promotions are aimed at guiding the agency's continued evolution with Accenture Interactive, addressing growth and expanding capabilities within the company.
Sean Lackey, a key figure in the marketing leadership at Accenture Song, the creative and marketing division that includes Droga5, will now serve as the global Chief Marketing Officer at Droga5. In his new role, he will focus on integrating social and creator marketing capabilities across the enterprise, reinforcing Droga5’s full-service marketing offering.
Susie Nam, as the new Chief Executive Officer of Droga5 the Americas, will oversee the agency's operations in the region. Dan Gonda, the new President of Droga5 New York, will lead the agency's flagship office. Both Nam and Gonda, as senior creative leaders historically tied to Droga5, are expected to elevate the agency’s creative output and leadership during this period of strategic restructuring.
The promotions come as Accenture is dissolving its Accenture Song brand into a larger “Reinvention Services” unit. This new model aims to blend creative thinking with tech delivery and operational execution more holistically. The agency's future is focused on combining creativity, data, AI, and technology under Accenture’s new Reinvention Services structure.
The three executives, Nam, Gonda, and Lackey, have played a significant role in Droga5's growth and evolution, both pre- and post-acquisition by Accenture Interactive in 2019. They have been instrumental in the agency's growth and have contributed to its evolution as it continues to integrate within Accenture Interactive’s broader marketing services.
In summary, the promotions of Nam, Gonda, and Lackey are strategic moves to ensure Droga5's continued growth and evolution in partnership with Accenture Interactive. Their roles will be critical in executing integrated creative strategies aligned with Accenture Interactive’s AI-enabled and data-driven approach, while Sean Lackey will focus on integrating social and creator marketing capabilities across the enterprise, directly supporting Droga5’s growth as part of the Accenture ecosystem.
- Sean Lackey's new role as the global Chief Marketing Officer at Droga5 will involve integrating social and creator marketing capabilities, aiming to reinforce Droga5’s full-service marketing offering within the business.
- Susie Nam, as the new CEO of Droga5 the Americas, will oversee the agency's operations in the region, playing a significant part in elevating the agency’s creative output and leadership during this period of strategic restructuring.
- Dan Gonda's promotion to the President of Droga5 New York will enable him to lead the agency's flagship office, contributing to the agency's growth and creative evolution as part of Accenture Interactive’s broader marketing services.
