Private Equity Firm Rockbridge Growth Equity Transfers Ownership of GSTV to MidOcean Partners
Detroit – After a successful transformation of GSTV's business model, Rockbridge Growth Equity has sold a majority stake to MidOcean Partners. Rockbridge will continue to hold a minority stake in the video network, available at thousands of fuel and convenience retailers across the country.
Financial specifics of the deal weren't disclosed.
As a leading national video platform, GSTV caters to audiences across over 29,000 fuel retailers, making it an attractive medium for advertisers striving to reach consumers, especially during fuel stops.
Brian Hermelin, managing partner and co-founder of Rockbridge, expressed satisfaction with the partnership, stating, "We've leveraged the GSTV team to tap into new opportunities in an ever-changing media landscape. Our audience potential is enormous, and I'm excited to support GSTV and MidOcean during this new chapter."
Sean McCaffrey, CEO of GSTV, appreciated Rockbridge's support, stating, "We've achieved much success together, and I'm enthusiastic about our future as we team up with MidOcean and Rockbridge on innovative initiatives."
Moelis & Company LLC, Solomon Partners, Honigman, Gibson Dunn - these firms served as financial and legal advisors for GSTV, Rockbridge, and MidOcean, respectively, throughout the transaction.
In the tech sphere, GSTV's partnership with Bloomberg Television provides business and finance news at fuel pumps, while the recent collaboration with iSpot concentrates on enhancing cross-platform measurement, reporting, and analytics for advertisers.
Despite recent rumors of a potential sale or acquisition, no official information concerning such transactions has been reported as of June 2025. The video platform continues to focus on its strategic growth and refining its measurement and analytics capabilities to cater better to advertisers.
- The financial specifics of the deal between Rockbridge and MidOcean Partners regarding GSTV's majority stake were not disclosed.
- As a national video platform, GSTV broadcasts content to audiences across over 29,000 fuel retailers, making it an attractive medium for advertisers, especially during fuel stops.
- The partnership between GSTV and MidOcean Partners is supported by innovative initiatives, such as their collaboration with iSpot to enhance cross-platform measurement, reporting, and analytics for advertisers.
- In the business world, GSTV's partnership with Bloomberg Television provides business and finance news at fuel pumps, leveraging technology to cater to advertisers.
