Porsche, after four decades, arrives in Italy with the "unique" Ferragamo collaboration
Porsche Italia is tossing a grand bash, turning 40 this year! To celebrate, they've teamed up with luxury powerhouse Ferragamo to create a limited-edition series of vehicles. The festivities kick off with a bang in June 2025, offering 40 units of the 911 Carrera 4 GTS and 12 Taycan 4S, honoring Porsche Italia's 40-year presence in Italy.
Get ready to indulge in a blend of striking design, meticulous craftsmanship, and cutting-edge technology, straight from Porsche Exclusive Manufaktur. These beauties, exclusively for the Italian market, are more than just a joy ride - they're collector's items waiting to be cherished.
As Pietro Innocenti, the man at the helm since 2012, put it, "This Market Edition is a nod to our past and our deep-rooted love for Italy."
Porsche Italia's story began in the '80s, buoyed by a scrappy team that brought icons like the 911, 924, 944, and the iconic 959 to Italian roads. Despite the challenges of a 38% VAT luxury market, the brand managed to connect with Italian enthusiasts through a dynamic product line, a robust sales network, and authentic community engagement.
Porsche Italia continued to thrive in the '90s and 2000s, with the Boxster expanding the audience and the Cayenne SUV becoming a commercial powerhouse. Even the 2008 economic crisis couldn't slow them down, with the introduction of the PDK gearbox, the Panamera, and the Macan cementing growth. The Macan, in particular, took the crown as the best-selling model in Italy.
Car enthusiasts will remember the Carrera Cup Italia, launched in 2007, and the electric surge with the debut of the Taycan in 2019 and the opening of the Porsche Experience Center Franciacorta in 2021. Despite the pandemic, Porsche Italia set a record in 2024 with a staggering 8,223 vehicles delivered, with 13.6% of them electric.
The future of Porsche Italia is all about electrification and a "Destination Porsche" philosophy. So here's to another 40 years of Porsche Italia's unstoppable journey!
The limited-edition vehicles created by Porsche Italia and Ferragamo, launching in June 2025, will involve collaborations across various industries, such as finance, transportation, and the automotive business, to deliver collector's items that blend design, craftsmanship, and technology. As the brand celebrates its 40th anniversary in Italy, these models pay tribute to Porsche Italia's deep-rooted love for the country and its rich history since the '80s.
