Pioneering Innovator Mokksh Sani Elevates Beverage Retail Industry in India
Mumbai-based entrepreneur Mokksh Sani, recognized as the Innovator of the Year at the India Drinks Retail Awards 2025, is spearheading a transformation in India's premium beverage sector with his innovative concept, Mansionz by Living Liquidz. This flagship retail venture is redefining the shopping experience for premium beverages through immersive, world-class stores, bringing a touch of luxury to consumers across major cities.
Top RankingsMansionz has secured notable positions in several cities, including Bangalore, where it holds the No. 1 spot, and in key locations within Mumbai and Pune, demonstrating its popularity among discerning consumers.
Global RecognitionThe concept's innovative approach to luxury retail has garnered recognition both domestically and internationally, underscoring its impact on the market.
Experiential RetailMansionz sets itself apart with its focus on creating unique retail experiences, offering an in-house tasting room where consumers can sample products before purchasing. This personalized service adds an element of exclusivity to the shopping experience, enhancing consumer engagement.
Expansion PlansWhile specific expansion plans have not been disclosed, the success of Mansionz in established cities suggests potential for further growth in other Indian markets.
Impact on India's Premium Beverage LandscapeMansionz's success has led to several key developments in India's premium beverage sector, including the creation of sophisticated packaging options for premium liquor gifts and regular liquor events in major cities, fostering a culture of appreciation for luxury spirits. Additionally, the convenience of online shopping for premium beverages has expanded consumer reach and accessibility to these high-end products.
Sani's journey in the beverage industry dates back to 1978, when his father owned a beverage store in Sion, Mumbai. In 2005, he took over the business and transformed it into Living Liquidz, a modern, customer-centric retail chain with over 60 stores across four cities. The focus on professionalism, hygiene, and customer experience has helped redefine premium beverage retail, making it both aspirational and accessible.
Beyond retail, Sani's entrepreneurial spirit is evident in his premium spirits venture, Cartel Bros. In 2023, he co-founded The Glenwalk, a premium Scotch, with actor Sanjay Dutt, which quickly captured an 18% market share in Maharashtra and expanded globally. In 2025, Sani introduced Glenjourneys, an exclusive experience platform, in collaboration with actor Ajay Devgn. This venture celebrates India's rich heritage through curated tastings and immersive storytelling. Cartel Bros achieved a remarkable milestone of selling one lakh cases within the first 18 months.
Looking ahead, Sani aims to continue shaping India's beverage sector with ambitious growth plans for Living Liquidz and Cartel Bros. By FY 2025-26, Living Liquidz hopes to reach a revenue milestone of Rs. 1,500 crore, fueled by expansion, premiumization, and a focus on elevating the consumer experience. Meanwhile, the spirits portfolio under Cartel Bros, including The Glenwalk, Glenjourneys, and Soci, is projected to generate over Rs. 200 crore in revenue by the same period, driven by strong domestic demand and strategic global distribution.
In conclusion, Mokksh Sani's innovative retail concept, Mansionz by Living Liquidz, is setting new standards in India's premium beverage retail, offering a unique blend of luxury and accessibility. As the beverage scene in India continues to evolve, Sani remains a pioneer, shaping its future with every bold step.
- The entrepreneur Mokksh Sani, recognized as the Innovator of the Year at the India Drinks Retail Awards 2025, has propelled the premium beverage sector in India with his business, Mansionz by Living Liquidz, demonstrating the power of innovation in finance and entrepreneurship.
- The success of Mansionz has triggered a wave of changes in India's premium beverage landscape, pioneering the concept of experiential retail, with awards events celebrating these innovations in lifestyle and food-and-drink sectors.
- With notable positions in several cities and global recognition, Mansionz has expanded its reach, reshaping the business of luxury retail and setting new trends in the premium beverage sector.
- As Mokksh Sani plans further expansion for both Living Liquidz and Cartel Bros, his ventures are expected to generate significant revenue, driving progress in the business arena while maintaining the high-end consumer experience that has become synonymous with his brands.
