Pending Decision on Implementation of the Measures by the Commission
In the heart of Italy's Lecco region, Cama Group, a pioneer in secondary packaging since 1981, continues to thrive under the leadership of CEO Daniele Bellante. The company, whose roots trace back to Bellante's father, specialises in secondary packaging for various industries, with the U.S. market being its primary foreign market, accounting for 90-95% of its approximately 120 million euros turnover.
The U.S. market presents a dynamic landscape, particularly in the bakery sector. The demand for flexible, efficient secondary packaging systems that cater to healthier, single-serve, and shelf-ready products is on the rise. Cama Group, through its North American division led by Managing Director Billy Goodman, is well-positioned to meet these demands, offering multi-capable machines that support this market evolution. The company's focus extends to sustainable packaging materials, a trend that resonates with environmentally conscious consumers, especially younger demographics like Gen Z.
Bellante remains moderately optimistic about the future in the United States, citing the company's niche sector and lack of equally efficient competitors as reasons. Despite the challenges posed by the war between Russia and Ukraine, which had a negative impact of 15 million euros on Cama Group, the company has continued its growth trend and has not lost any turnover.
In response to the current phase of uncertainty, Cama Group's strategy includes a focus on the quality of the product and service offered, as well as a forward-looking internationalization strategy. The company is investing in advanced machinery and sustainable solutions to capture growth opportunities in food packaging and other sectors requiring secondary packaging solutions.
The future growth strategy emphasises innovation in secondary packaging technology to meet the evolving bakery industry's requirements for convenience, product differentiation, and eco-friendly solutions. Cama Group's approach underlines the importance of integrating flexible, multi-functional machinery that supports sustainability without significantly increasing costs, aligning with consumer and manufacturer economic incentives.
Looking ahead, Cama Group is eyeing Central and South America, as well as the Middle East, particularly in the United Arab Emirates and Saudi Arabia, for future expansion. The company's resilience and adaptability serve as testament to its ability to navigate market challenges and capitalise on growth opportunities.
[1] This article is based on available sources and translated by AI. For feedback on the translation, please visit our website.
- The small-business, Cama Group, has maintained its growth in the manufacturing industry, particularly in the U.S. market, where it primarily focuses on the bakery sector.
- The entrepreneurship of Daniele Bellante, the CEO of Cama Group, has led the company to develop and offer flexible, efficient secondary packaging systems that cater to healthier, single-serve, and shelf-ready products.
- The company's strategy includes a focus on finance, investing in advanced machinery and sustainable solutions to capture growth opportunities in food packaging and other sectors requiring secondary packaging solutions.
- Cama Group's expansion strategy extends beyond Europe, aiming to enter Central and South America, as well as the Middle East, particularly in the United Arab Emirates and Saudi Arabia, demonstrating the company's commitment to leadership and business growth in various global markets.
