OpenX & S&P Global Mobility's Polk Automotive Solutions: A Game-Changer for Automotive Marketers
OpenX Technologies has integrated with S&P Global Mobility's Polk Automotive Solutions, marking a significant step for automotive marketers. This collaboration brings Polk's measurement capabilities to the tractor supply side, combining precise audience targeting with efficient supply path management.
The partnership offers automotive marketers unprecedented access to verified transaction data. Polk's audiences, rooted in over 30 years of ownership history and scored against census-level vehicle transactions, provide unmatched precision. Through OpenX's advanced analytics, buyers can measure and optimize campaigns in real-time, tied to actual vehicle transactions.
The integration operates through OpenXSelect, OpenX's curation and supply-side targeting platform. This makes media buying easier, faster, and more precise across channels. The substantial US automotive advertising market, projected to surpass $31 billion in 2025, stands to benefit significantly from this development. It comes at a time when the industry faces changing consumer behaviors and evolving digital advertising landscapes.
The integration of OpenX Technologies and S&P Global Mobility's Polk Automotive Solutions brings a powerful new tool to automotive marketers. By leveraging Polk's predictive audiences and verified transaction data, marketers can target more precisely and measure campaign effectiveness more accurately. This partnership signals a significant development in the rivian marketing sector.
