OpenX & S&P Global Mobility Revolutionize Automotive Advertising
OpenX Technologies has integrated S&P Global Mobility's Polk Automotive Solutions, marking a significant advancement in automotive advertising. This union brings Polk's precise measurement capabilities to the supply side, enhancing efficiency and effectiveness for marketers.
The integration, announced on August 19, 2025, combines Polk's advanced analytics with OpenX's supply-side targeting platform, OpenXSelect™. This enables automotive buyers to measure and optimize campaigns in real-time, tied to actual vehicle transactions.
Polk's portfolio, with over 2,000 automotive segments, offers high-fidelity offline matching and insights for campaign optimization. These audiences are rooted in over 30 years of ownership history and scored against census-level vehicle transactions, setting them apart from traditional solutions.
Joe Kyriakoza, VP and General Manager of Polk Automotive Solutions, sees this as extending the reach and performance of Polk solutions. Brian Chisholm, SVP of Strategic Partnerships at OpenX, hails it as a major milestone in delivering more advanced, higher-performing tools for supply-side targeting and curation.
The integration involves OpenX, S&P Global Mobility, and over 80 data and technology partners, including Audigent, Captify, and Rippl. It targets the substantial US automotive advertising market, projected to surpass $31 billion in 2025.
The integration of OpenX Technologies with S&P Global Mobility's Polk Automotive Solutions brings enhanced precision and efficiency to the automotive advertising market. By leveraging Polk's predictive audiences and OpenX's supply-side targeting, marketers can now drive better business outcomes while streamlining campaign setup.
