OpenAI's Instant Checkout for ChatGPT Revolutionizes Online Shopping
OpenAI has introduced Instant Checkout for ChatGPT, enabling users to shop directly within the chat interface. The feature, which supports purchases from Etsy sellers, has sparked investor confidence and could transform online shopping.
Instant Checkout allows users to buy products using Apple Pay, Google Pay, Stripe, or a card without leaving the chat. OpenAI takes a small transaction fee for each purchase, while merchants handle product fulfillment through their own systems. ChatGPT securely facilitates transactions.
The feature represents a shift towards conversational AI as the primary means of online shopping. OpenAI is open-sourcing the Agentic Commerce Protocol (ACP) behind Instant Checkout, enabling other merchants and developers to integrate similar functionality. Over a million Shopify merchants are set to be supported soon, further expanding its reach.
Etsy and Shopify stocks rose following the announcement, indicating investor confidence in the feature's potential. OpenAI joins other companies like Shopify, Stripe, and Chatchamp in developing e-commerce features for chatbots.
Instant Checkout for ChatGPT simplifies online shopping by enabling purchases within the chat interface. With OpenAI's open-sourcing of the Agentic Commerce Protocol and the support of major e-commerce platforms, this feature could reshape the way we shop online.
