OpenAI Expands ChatGPT, Spotify Shifts Leadership, Meta Targets Personalized Ads, UK Imposes New Apple Data Demands
OpenAI has made significant strides in expanding its ChatGPT services. Meanwhile, Spotify has announced changes in its leadership structure, and Meta is exploring new ways to personalise ads. In other news, the UK has introduced new data demands for Apple users.
OpenAI has formed a new ChatGPT Growth team to develop paid marketing infrastructure and campaign management. Despite no public details on specific hires, the team is working on a computed payment system and campaign management software with real-time attribution systems.
The company has also rolled out Instant Checkout, allowing users to buy products directly within ChatGPT. In the UK, new data demands have been imposed on Apple users.
Spotify is set for a leadership transition. Co-founder Daniel Ek will step down as CEO in January 2026. The company will adopt a dual-CEO structure with Gustav Söderström and Alex Norström as co-leaders.
Meta is planning to use conversations with its chatbots to personalise ads on its platforms. Additionally, Havas and Horizon Media have joined forces to create Horizon Global, a USD$20bn media network.
OpenAI's expansion into paid marketing and direct purchasing within ChatGPT signals a new phase for the AI assistant. Spotify's leadership change and Meta's ad personalisation plans indicate shifts in their respective strategies, while the UK's new data demands for Apple users highlight evolving digital regulations.