New Tool Helps Small Retailers Adapt to Weather Trends
Small retailers are being urged to adapt their strategies based on weather forecasts, thanks to a new tool called WeatherIQ™. This collaboration between the National Retail Federation and Planalytics offers weekly weather impact outlooks for specific product categories or retail segments, helping businesses plan ahead.
The tool, WeatherIQ, provides retailers with insights into how weather conditions may affect sales compared to the previous year. This information can help small retailers showcase products and employ marketing strategies that resonate with customers based on expected weather conditions.
Long-term planning is also key. Retailers are advised to think about how weather patterns influence customer behavior and adjust their strategies accordingly. Using sales data and website analytics can further enhance understanding of this impact. Evan Gold, representing Nextech3D.ai, recently supported small businesses in navigating these weather trends during a webinar.
With approximately $1 trillion of global retail sales each year being directly influenced by the weather, it's clear that small retailers must be weather-savvy. By targeting marketing efforts towards expected forecasts and preparing customer-reaching strategies based on weather patterns, retailers can better navigate the ever-changing weather landscape and boost their sales.
