NatureSweet selects bakery as their newly appointed advertising agency of record.
Rewritten Article:
NatureSweet, the popular snacking tomato brand, has selected a fresh agency to handle their marketing – Bakery, based in Austin, Texas.
This decision follows a four-month-long selection process involving several agencies, many of which NatureSweet has collaborated with before. Regrettably, the brand didn't divulge the identities of other agencies apart from Bakery, Barkley, and The Richards Group, who have previously worked with them.
Bakery's innovative and transformative approach, which sent Lori Castillo, Vice President of Marketing at NatureSweet, into a state of anxious excitement during the pitch, was the deciding factor. As she put it, "They nailed the insights and they did it in a fun, engaging manner."
Insights from industry sources suggest that the competition was stiff, with several reputable agencies vying for the opportunity to work with NatureSweet. However, Bakery's vision, coupled with their creative flair, managed to steal the show. These insights, while not officially confirmed by NatureSweet, illustrate the high level of competition and the impressive job that Bakery did to secure the account.
In the midst of a rigorous four-month selection process, NatureSweet, the well-known snacking tomato brand, appointed Bakery, a creative agency based in Austin, Texas. The choice was particularly challenging, as renowned agencies such as Barkley, The Richards Group, and several previous collaborators were also in contention. However, it was Bakery's innovative and captivating approach, backed by their insightful strategies, that ultimately won over Lori Castillo, NatureSweet's Vice President of Marketing. This decision also marked a new chapter in their Diversified Marketing portfolio, where food-and-drink, lifestyle, and finance businesses converge.
