Media Company Cox Media Group Extends Agreement for Data Analysis with Nielsen
Cox Media Group (CMG) has renewed a multiyear agreement with Nielsen, ensuring continued measurement and insights for both its TV and radio properties. The agreement covers a total of 26 television stations and 52 radio stations within CMG's portfolio.
Extending the Partnership
This multiyear renewal signifies an ongoing partnership between CMG and Nielsen, with Nielsen's measurement services being extended to CMG's broadcast stations.
Measuring Success Across Platforms
The agreement encompasses television measurement services for all 26 CMG television stations. These stations include primary affiliates of ABC, CBS, Fox, NBC, Telemundo, and MyNetworkTV, as well as several independent stations.
In addition, audio (radio) measurement services will be provided for CMG's 52 radio stations. These stations, located in 10 markets, deliver multiple content genres and have numerous streaming and digital platforms.
Supporting Business Decisions
This arrangement provides CMG with comprehensive audience measurement data for its entire broadcast footprint, supporting audience analytics, media planning, and advertising insights. CMG will continue to use a comprehensive suite of Nielsen measurement services for advertising sales.
Further details about the specific terms or innovations in the measurement services beyond the station counts were not found in the available sources. The exact renewal period length or technology features were also not specified.
For more information about CMG, visit coxmediagroup.com.
[1] This detailed scope includes TV and audio measurement for 26 Cox TV stations and 52 Cox radio stations under this multiyear Nielsen agreement, covering the group’s full broadcast portfolio in these media.
- The Cox Media Group (CMG) has renewed a multiyear agreement with Nielsen, extending the partnership to include measurement services for CMG's 26 television stations and 52 radio stations.
- The agreement covers TV stations that are primary affiliates of ABC, CBS, Fox, NBC, Telemundo, and MyNetworkTV, as well as several independent stations, along with CMG's 52 radio stations which are located in 10 markets and have numerous streaming and digital platforms.
- The comprehensive audience measurement data provided by Nielsen will support audience analytics, media planning, and advertising insights for CMG's entire broadcast footprint across various media, including digital platforms.
- This agreement will also provide CMG with audio (radio) measurement services, ensuring accurate data for its radio stations' advertising sales.
- For more details about CMG, visits coxmediagroup.com, the company's official website.
