Maleeny Appointed as Quad's Leadership Chief for Client Strategy and Integration
Straight Talk:
Quad/Graphics (Quad) snagged a heavy-hitter in the marketing game, Tim Maleeny, as their new Chief Client Strategy and Integration Officer. This badass is no stranger to the marketing world, having been the President and Chief Strategy and Innovation Officer at Havas North America, among other big-name gigs at Ogilvy North America, R/GA, and Deloitte.
Quad's hiring spree continues, converting from a legacy printer to a marketing experience (MX) company. Maleeny's mission? Bring in new clients, extend relationships with existing ones, and integrate his expertise into the leadership team headed by CEO Joel Quadracci.
According to Quadracci, Maleeny's "depth of knowledge in the advertising and marketing services industry, ability to juggle myriad agency disciplines, and unwavering focus on simplifying the complex" will be a game-changer for Quad's growth strategy.
What's more, Maleeny's role expanded recently, making him the President of Quad Agency Solutions—a change brought about by Eric Ashworth's departure from the company. Maleeny's responsibilities now include transforming Quad's integrated data, media, creative, and marketing services, and improving client utilization of Quad's integrated offerings. The goal: drive growth by streamlining marketing complexities across digital and physical channels.
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- Tim Maleeny, the new Chief Client Strategy and Integration Officer at Quad/Graphics, has a rich experience in the advertising and marketing services industry.
- Maleeny's role at Quad has expanded, making him the President of Quad Agency Solutions, a position left vacant by Eric Ashworth's departure.
- Joel Quadracci, CEO of Quad, believes Maleeny's expertise will be integral to Quad's growth strategy.
- Maleeny will be responsible for transforming Quad's integrated data, media, creative, and marketing services to drive growth.
- The integration of Maleeny's leadership into Quad's existing leadership team is a strategic move meant to simplify complexities in Quad's digital and physical marketing channels.
