Lufthansa Shakes Things Up: Onboard Sales Abolished, New Cabin Concepts, and Digital Services
Lufthansa discontinues in-flight sales - learn the rationale behind the decision - Lufthansa Discontinues In-Flight Sales
Hear that clink? Lufthansa is ringing in some changes, and it's no longer just about the pinging drink cart! A spokesperson has confirmed that, due to economic reasons, the famous onboard sales are going the way of the smoking section.
You heard it right, folks. Onboard sales are out, and it's all about the bottom line, as declining demand and high procurement costs have left the supplementary business unprofitable. Yes, it was Aero Telegraph that first reported this shakeup in the skies.
But don't despair! This decision only applies to the core brand Lufthansa. On certain routes, sales have already been discontinued, and come September, you'll find no more onboard sales throughout the network! Of course, Lufthansa isn't abandoning all sales—the webshop and airport shops still boast the usual assortment of duty-free goodies.
German airlines such as TuiFly and Condor don't seem to be following suit. There's strong demand for onboard purchases, especially on tourist flights. In fact, Condor reports continued profitability, particularly at holiday destinations.
Looking ahead, Lufthansa is experimenting with its entire onboard service for long-haul flights. Since this very month, new products and processes have been tested in the "Fox" project, with higher classes set to follow suit in the ensuing months. Lufthansa assures us that their focus isn't on savings, but on enhancing the guest experience with an upgraded food and drink offering.
Artificial Intelligence (AI) is stepping up to the plate, too, with a "Tray Tracker" AI system scanning cleared trays. The AI is designed to discern whether a meal has been eaten, partially consumed, or ignored with military precision. Flight route, travel class, and meal concept will all be factored into the analysis to optimize portion sizes and food selection.
And it seems that Lufthansa isn't content with just tweaking their onboard services. They're also introducing new cabin concepts and enhancing their digital services for a sleek, modern travel experience. Keep your eyes peeled for their cutting-edge Allegris cabin concept and improved digital help center, designed to offer flexibility and support.
So buckle up, travelers! In the ever-evolving world of airline services, the only constant is change. Stay tuned for more updates!
- Lufthansa
- Cabin Concept
- Digital Services
- Despite the discontinuation of onboard sales, Lufthansa is focusing on enhancement rather than savings, as they aim to develop new products and processes for their long-haul flights.
- Lufthansa is experimenting with Artificial Intelligence (AI) on their flights, introducing a "Tray Tracker" AI system that analyzes meal consumption to optimize portion sizes and food selection.
- Lufthansa is not only focussing on improving their onboard services, but they are also introducing new cabin concepts and enhancing their digital services for a modern, sleek travel experience.
- I'm not sure whether other airlines, such as TuiFly and Condor, are following Lufthansa in discontinuing onboard sales, as they continue to report profitability, particularly on tourist flights.
