Local Broadcast Station, WLMB-TV, Amplifies Coverage with Rohde & Schwarz TE1 Transmitter
KEEPIN' IT RELIGIOUS IN TOLEDO
Hey there, folks! Station 40, baby! You know us, keepin' it spiritual and family-friendly 'round here in Northwest Ohio and Southeast Michigan. Since our inception in '98, we've been workin' hard to deliver top-notch devotional content while savin' our resources as a non-profit broadcaster.
When we copped UHF Channel 35, we knew we needed a high-powered transmitter to crack the nut. And with every dollar countin', we had to make sure we were investin' wisely, ya dig?
More Bucks, More Staff of LifeSo we hustled to raise the needed cash through a donation drive, knowing our audience trusts us to spend their hard-earned dough right. Next up? Finding a transmitter that'd give us the biggest bang for our buck.
We did our homework, talkin' to industry pros and meetin' with manufacturers at conventions. But the decision ultimately came down to one company: Rohde & Schwarz. Those cats provided amazing pre-sale guidance, stayed involved through the installation process, and didn't shy away from answerin' any tech questions we had. That level of commitment gave us faith, not just in the gear, but the partnership itself.
In the end, we settled on the Rohde & Schwarz R&S TE1, a liquid-cooled bad boy that's as energy-efficient as it is badass. The liquid cooling cuts way down on the need for air conditionin', savin' us some serious dough on energy costs. And with a payback period of just three to four years? C'mon, that's a home run!
The installation took about two weeks, but since we kicked it into gear with the R&S TE1, we've seen a crazy 28% jump in our audience reach. Say goodbye to 1.8 million households and hello to 2.3 million! Half of our new BFFs can catch our signal with a simple indoor or outdoor antenna, and around 1.24 million folks in neighborin' TV markets can now tune in, too.
Next-Gen TV: The Golden TicketBut the R&S TE1 ain't just a one-trick pony. This sucker is ATSC 3.0-ready, which means we're all set for next-gen broadcast technology when we decide to take the plunge. For a non-profit like ourselves, that future-proofing offers both financial security and strategic flexibility.
Reliability? Hell yeah, it's got it. With any broadcasters, downtime can impact more than just the technical operations. The R&S TE1's design promises high reliability and a long service life, giving us peace of mind we can keep servin' our spiritual community without a hitch.
So, choomicostomers, there ya have it! Choosin' the R&S TE1 was the smart move for Station 40. We've improved our broadcasts, expanded our reach, saved some serious cash, and set ourselves up for future growth-all while stickin' to our promise to be responsible with our donors' support.
Switchin' from VHF to UHF could've been a scary, expensive endeavor, but with smart planning and the right technology partner, it's been a tremendous success for us and the community we serve.
Wanna learn more? Click here!
- To maintain our top-notch content as a non-profit broadcaster, we had to wisely invest our resources when we acquired UHF Channel 35.
- With our audience's trust, we raised the necessary funds through a donation drive and sought a high-powered transmitter for better audience reach.
- Rohde & Schwarz's pre-sale and post-sale guidance, along with their commitment to answer tech questions, influenced our decision to purchase their R&S TE1 transmitter.
- With the R&S TE1, we saw a significant 28% jump in our audience reach, extending our broadcast to 2.3 million households.
- The R&S TE1 is ATSC 3.0-ready, ensuring financial security and strategic flexibility for future next-gen broadcast technology.
- The transmitter's high reliability and long service life bring peace of mind, helping us to serve our spiritual community without interruption.
- Through smart planning and partnering with the right technology, switching from VHF to UHF transformed a potentially costly endeavor into a great success for Station 40 and our community.
- For more insights, check out Rohde & Schwarz's data-and-cloud-computing solutions that drive the media, finance, and business sectors.
