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In the ever-evolving world of financial news and analysis, Morningstar stands out as a platform committed to maintaining editorial independence, accuracy, and fairness. This approach, central to Morningstar's mission of empowering investor success, is reflected in its careful editorial approach to the use of generative artificial intelligence (AI) in creating content.
While AI may support editorial work at Morningstar, the final content creation remains under human editorial control. This ensures reliability and integrity, as the company places a high value on independence and editorial freedom. Morningstar's emphasis on fairness, accuracy, and independence indicates a human-led editorial standard in its use of AI technologies.
Morningstar's editorial team uses automation to create some content, which is fact-checked and reviewed by editors before publishing. This process helps to ensure that the language is fair, accurate, and inclusive, and that facts and opinions are clearly distinguished. The analysis is clear and not misleading or deceptive.
The use of AI at Morningstar is not without disclosure. Any AI-generated content is clearly labelled, and incomplete or misleading content is revised and clarified. Articles translated with AI tools may not be reviewed by a fluent speaker of the translated language, and accuracy cannot be guaranteed.
Morningstar's editorial content includes articles, videos, presentations, and graphics. The platform prides itself on its procedures to protect the integrity of its data, ratings, research, and editorial content. It has a standards editor who ensures that all content meets the guidelines and principles outlined in its policy.
Authors at Morningstar are responsible for creating editorial content and can be employees or freelance contributors. They must disclose and avoid conflicts of interest. If an author has beneficial ownership in a security, it is disclosed with the content.
Morningstar's opinion pieces represent individual opinions and aim to make it clear when the view is the author's own. The company's external advertising sales teams are responsible for selling third-party advertising on its media platforms.
In rare circumstances, material may be unpublished or retracted by Morningstar. The company acknowledges and corrects mistakes transparently to its readers, ensuring credibility and commitment to investor success.
In conclusion, Morningstar's Editorial Policy ensures a balanced approach to the use of AI in content creation, maintaining human oversight to uphold its core values of independence, accuracy, and fairness. This commitment to editorial excellence makes Morningstar a trusted platform for investment, personal finance, and economic analysis.
- Morningstar's editorial team, while utilizing AI to generate some content, ensures that it is fact-checked and reviewed by human editors, thereby maintaining the platform's core values of independence, accuracy, and fairness in the realm of personal finance, investing, and financial analysis.
- The company's Editorial Policy includes guidelines that ensure AI-generated content is clearly labeled, any incomplete or misleading content is revised and clarified, and that the analysis provided is clear, not misleading, and inclusive, especially in areas like mutual funds.
- The trustworthiness and commitment to investor success of Morningstar are demonstrated by its transparent approach to acknowledging and correcting mistakes, its disclosure policies for finance-related content created by authors with potential conflicts of interest, and its emphasis on maintaining editorial independence, accuracy, and fairness in all its content, including opinion pieces.
