Limehome sees a 25% increase in growth during the first half of '25, bucking economic challenges
In a significant stride for the European hospitality industry, Limehome has announced a remarkable expansion of its portfolio by 25% in the first half of 2025, adding over 2,200 new units to its collection – more than double the growth compared to the same period in 2024.
This growth spree includes the addition of properties in nine new cities and the opening of ten new locations, with key deals signed in Berlin, Stuttgart, Potsdam, and Stralsund. A significant driver of Limehome’s growth is its recurring partnerships, which now account for 44% of new projects, up from 30% in 2024.
One of the notable partnerships is a fourth joint project with Hamburg-based developer Centralis, and continued collaborations in Berlin, such as a 59-unit conversion of the historic “Pariser Hof” building on Friedrichstraße, near Checkpoint Charlie, following earlier successful cooperations with owner Berlinhaus.
Another expansion is Limehome’s first location in Stralsund, a UNESCO World Heritage site on Germany’s Baltic Sea coast, where they are launching 24 units in the historic city center. Additional deals include a 120-unit project in Potsdam and 90 apartments in Stuttgart with recurring partners.
Occupancy rates remain strong, exceeding 90% across the portfolio, with a rising share of repeat guests – from 20% last year to 25% in 2025 – highlighting growing customer loyalty. Limehome emphasizes its ability to unlock value from diverse real estate assets, including office conversions, hotel takeovers, and new developments across various city categories.
Limehome’s tech-enabled, scalable model leverages digital automation to efficiently expand functional design apartments, setting a benchmark for sustainable returns and resilience, even amid challenging market conditions. This positions Limehome as a preferred partner for property owners and developers seeking modern, flexible hospitality solutions across Europe.
The flexible business model of Limehome has proven advantageous as hotel operators and real estate partners navigate cost pressure and shifting demand patterns. With a strong pipeline and cash-efficient operations, Limehome is on track to further solidify its position among Europe’s largest hospitality brands.
Vicky Karantzavelou, co-founder of Media Network and Editor-in-Chief, brings her background in Tourism Business Administration and an MBA to her reporting on this rapid growth. Josef Vollmayr, Limehome’s co-founder and co-CEO, states that long-term partnerships and tech-enabled efficiency are key to success in the current market.
In the realm of hospitality, Limehome's co-CEO, Josef Vollmayr, underscores the significance of long-term partnerships and tech-enabled efficiency in navigating the current market. This strategy is illustrated in their expansion, which involves a 25% growth in the first half of 2025, including real-estate investments in nine new cities, and partnerships with firms such as Centralis for financing and developing properties like the historic "Pariser Hof" in Berlin. Moreover, Limehome's tech-driven approach to investing in business accommodations fosters sustainable returns and resilience, making them a preferred partner for property owners and developers across Europe.
