Li Auto's July car deliveries totaled 30,731 units, marking a 40% decline compared to the same period last year.
In the rapidly evolving electric vehicle (EV) market, Li Auto is facing consecutive months of year-on-year decline in monthly deliveries, primarily due to the weak performance of its extended-range electric vehicles (EREVs).
According to recent data, the Li L6, the most affordable and best-selling model, dropped about 40.34% in year-on-year deliveries and nearly 10% month-on-month in July. Other L-series models, such as the Li L7, L8, and L9, also saw significant year-on-year delivery declines.
However, Li Auto is not standing still. The company recently launched its first all-electric SUV, the Li i8, on July 29. Deliveries for the Li i8 are set to begin on August 20. Initial market acceptance for the Li i8 has been slow, leading Li Auto to reduce trims and lower the price shortly after launch.
To counter sales declines, Li Auto is also planning to launch a smaller, lower-priced electric SUV, the Li i6, in September.
Meanwhile, competitors are gaining stronger momentum in the EV market. For instance, XPeng Motors delivered 36,717 vehicles in July, a year-on-year increase of 229% and a new record for the company. XPeng is also launching a new-generation P7 electric sedan with advanced design and powerful dual-motor all-wheel-drive options.
Here's a summary of the key trends and actions for both companies:
| Company | Recent Delivery Trend | Key Actions/Models | |---------|----------------------|-------------------| | Li Auto | Consecutive YoY decline (~40% drop in July) in L-series EREVs; overall July deliveries down nearly 40% YoY | Launched first pure BEV Li i8 (early adoption slow); planning Li i6 electric SUV launch | | XPeng Motors | Significant YoY growth (229% increase in July); new monthly delivery record | Introduced next-gen XPeng P7 EV with enhanced technology and AWD option |
As the EV market continues to grow, Li Auto's struggles with delivery declines highlight the challenges faced by companies that rely heavily on EREVs, while competitors like XPeng are capitalizing on strong EV demand with fresh models and rapid expansion.
As of the article, the exchange rate is $1 = RMB 7.2135. The Onvo L90, a large electric SUV from Li Auto's sub-brand, starts at a lower price of RMB 265,800, including an 85-kWh battery pack. The Li i8, a six-seat SUV and Li Auto's entry into the red-hot BEV market, has a starting price of RMB 321,800 ($44,610).
Li Auto currently operates 535 retail stores in 153 cities, 527 service centers in 222 cities, and Li Auto-authorized body and paint shops. The company also operates 3,028 supercharging stations in China, equipped with 16,671 charging stalls.
In the first seven months of the year, Li Auto delivered 234,669 vehicles, a year-on-year decrease of 2.21 percent. Li Auto now offers six models: the Li L6, Li L7, Li L8, Li L9, Li Mega, and the newly launched Li i8. However, Li Auto does not disclose delivery volume breakdowns for its different models.
This article does not provide information on Tesla's activities or products.
- Li Auto's extended-range electric vehicles (EREVs) have been experiencing consecutive months of year-on-year decline in monthly deliveries.
- The Li L6, Li Auto's most affordable and best-selling model, saw a drop of about 40.34% in year-on-year deliveries and nearly 10% month-on-month in July.
- To counteract sales declines, Li Auto plans to launch a smaller, lower-priced electric SUV, the Li i6, in September.
- Meanwhile, XPeng Motors has seen significant year-on-year growth, with a 229% increase in July deliveries, setting a new record for the company.
- In the EV industry, competitors like XPeng are expanding with fresh models, such as the new-generation XPeng P7 electric sedan with advanced design and powerful dual-motor all-wheel-drive options.
- The rapid growth of the EV market poses challenges for companies that rely heavily on EREVs, while companies capitalizing on strong EV demand, like XPeng, are thriving.
