Kia Tops Latest Chart of Most Popular Non-Luxury Car Television Commercials
In the week of July 7-13, 2025, the automotive industry took centre stage on national television, with Subaru leading the charge in terms of total impressions.
According to iSpot's measurement of national TV ad impressions, Subaru was the most-seen brand, with an impressive total of 214.3 million impressions. The brand's dominance was largely due to morning news programming, rather than sports.
Kia, on the other hand, ranked prominently, with its commercial for the 2026 Sportage X-Pro generating 204.8 million impressions. A staggering 56% of these impressions came from primetime ad airings. Kia's top programs delivering the most reach for this ad were House Hunters (5.5% of total impressions), followed by Major League Baseball (MLB) games (4.1%), and Celebrity Family Feud (3%).
The rankings for Jeep and Hyundai during this period were not specified in the provided search result.
Kia's ad impressions were not only high but also highly targeted, with an 85% brand match, above the recent automaker industry norm of 79%. The ad for the 2026 Sportage X-Pro performed exceptionally well, landing in the 100th percentile for attention, likeability, and watchability.
Meanwhile, Subaru's second-place ad had 107.9 million national TV ad impressions, focusing on awards received from Consumer Reports. The ad featuring a cute dog family performed in the 100th percentile for attention, likeability, and watchability. Good Morning America accounted for 7.6% of this ad's total impressions.
Jeep's promotional tie-in with Jurassic World Rebirth had 83.3 million national TV ad impressions, with 20% of impressions coming from airings on CBS.
Lastly, Hyundai's Getaway Sales Event commercial had 76.8 million national TV ad impressions and leaned heavily into the MLB, with games generating nearly 30% of total impressions.
This data provides insight into the strategies used by these automotive brands to capture the attention of viewers during the week of July 7-13, 2025. While Subaru led the way in total impressions, Kia's targeted approach and high-performing ad for the 2026 Sportage X-Pro were noteworthy. Information on Jeep and Hyundai for this timeframe was not available from the given source.
- In the realm of finance and technology, advertisements representing the automotive industry showcased their reach and effectiveness during primetime television, with Kia's targeted commercial for the 2026 Sportage X-Pro earning exceptionally high scores for attention, likeability, and watchability, landing it in the 100th percentile.
- Delving into the convergence of sports, technology, and finance, the week of July 7-13, 2025, witnessed Major League Baseball games contributing significantly to ad impressions for Kia and Hyundai, positioning sports events as valuable platforms for automotive brand advertising.
