Kendrick Lamar Climbs Back to Top Spot After Delivering His Super Bowl Half-time Performance
Kendrick Lamar absolutely killed it during the Super Bowl LIX Halftime Show last Sunday, claiming the prestigious spot as the first solo rapper to headline this global event. Naturally, following such a phenomenal performance, fans couldn't get enough of his tunes.
Streams and purchases surged as Americans flocked to check out Lamar's albums and songs, with the artist dominating iTunes the day after the Super Bowl. At the time of writing, "Not Like Us" is leading the charge, having been crowned Record and Song of the Year at the Grammys. This diss track against Drake had everyone talking in 2024. Hot on its heels, "Luther" with SZA, "Squabble Up," and "TV Off" with Lefty Gunplay also made a comeback, settling into the top 10.
Moving down the list, Lamar continues to fill out the iTunes chart with his hits, including "All the Stars," "Humble," "Peekaboo," and "DNA." Even "Euphoria," a song aimed at Drake, found its way back into the top 40. It seems America's music-loving fans couldn't get enough of Lamar's performances, with his tunes experiencing a renewed interest following the Super Bowl.
In fact, across iTunes, Lamar fills seven out of the top 100 spots for bestselling songs in the U.S., with several more albums making the top 100 list as well. His latest album, GNX, has climbed back to number one, while Damn. sits comfortably at number two. Several other projects, including Good Kid, M.A.A.D City and To Pimp a Butterfly, also saw their positions jump in the rankings.
So, while the exact impact on sales may not be explicitly stated, Kendrick Lamar's Super Bowl Halftime Show performance was undeniably a huge success for the rap superstar, reawakening interest in his music and driving up sales.
Kendrick Lamar's "Not Like Us," the Grammy-winning diss track, saw a significant increase in sales after its dominance on iTunes following the Super Bowl. The Super Bowl Halftime Show performance propelled Kendrick Lamar to claim multiple spots in the iTunes charts, with "Not Like Us" leading the way. The Super Bowl performance led to a surge in sales and streams, placing Kendrick Lamar at the top of the iTunes charts. After his halftime show, Kendrick Lamar's "Not Like Us" managed to top the charts on iTunes, demonstrating the impact of the Super Bowl Halftime Show on his sales.
