Investors Bet on Founders' Ability to Build Enduring Companies
Investors are betting big on founders' ability to build enduring companies, rather than focusing solely on initial products. This shift in focus, seen in recent successful ventures, prioritises scalability, adaptability, and strong leadership.
Experienced founders, like those behind Google, are valued for their proven track record in building and scaling companies. They understand that a well-built company can weather market cycles and product failures, attracting investors and talent along the way.
Company building involves creating a scalable, sustainable business with a long-term strategy and vision. It's about fostering a strong foundation, as seen in successful companies like Nestlé and Procter & Gamble, which have developed multiple products over time. These companies demonstrate that prioritising company building over product building can lead to sustained success.
In the long run, company building is more important than product building for sustained success. Investors are increasingly betting on founders' ability to create adaptable, resilient companies that can thrive over time, even without an initial product.
