Cryptocurrency Fever Hits Public Companies: Know Labs Joins The Bitcoin Bandwagon
Investor Who Backed Twitter Accumulates $100 Million Worth of Bitcoin for Health Technology Firm
The crypto craze has spread to the stock market, with yet another public company making moves to secure some digital gold – Know Labs. This healthtech firm is preparing to spend over $100 million on Bitcoin, following a trend set by an ever-growing field of public companies embracing Bitcoin as a strategic investment.
Fintech investor Greg Kidd is jumping on the bandwagon by acquiring a controlling stake in Know Labs, ready to lead the company as CEO once the deal is sealed. Kidd, a veteran in the tech and crypto world, has backed successful ventures like Twitter, Coinbase, Solana, Block, and Robinhood, among others.
Know Labs isn't the first public company to dip its toes into the crypto world, and it won't be the last. More and more companies are swapping traditional treasury strategies for Bitcoin, attracted by the potential for long-term value and growth. Strategy, the largest publicly traded Bitcoin treasury company with nearly $61 billion worth of the cryptocurrency, is leading the way.
By early 2025, at least 5 dozen publicly traded companies – many of themwith little to no previous involvement in the crypto industry – have established Bitcoin treasuries. And the list keeps growing: Norwegian Block Exchange, SolarBank, and now Know Labs have all signaled their intent to join this growing elite club of Bitcoin accumulators.
Public companies aren't limiting themselves to Bitcoin, either. Many are also taking steps to stockpile altcoins such as Solana, XRP, and Ethereum. This trend is gathering pace as the U.S. embraces a pro-crypto regulatory climate under President Trump, who has made it clear that his administration supports the crypto industry.
The recent staffing changes at the Commodities and Futures Trading Commission and the Securities Exchange Commission, with more tech-friendly commissioners and staffers taking the reins, have further fueled this optimism. President Trump has also signed a series of pro-crypto executive orders, positioning the U.S. Treasury to amass Bitcoin and other cryptocurrencies, and to introduce protections for crypto mining and self-custodying.
In a world where tech and finance are increasingly intertwined, it's no surprise that more and more companies are jumping on the crypto bandwagon. The success stories of companies like Tesla have caught the attention of public corporations, emboldening them to embrace an asset that was once considered the exclusive preserve of tech-savvy individuals. As the trend continues, it will be fascinating to see how this digital gold rush unfolds.
[1] CoinGecko, (2025). Bitcoin Is Gaining St Mary’s Momentum Among Public Companies. [online] Available at: https://www.coingecko.com/en/trending_news/bitcoin-is-gaining-momentum-among-public-companies/
[2] Nasdaq, (2025). 25 Top Companies with Bitcoin Holdings – Nasdaq. [online] Available at: https://www.nasdaq.com/articles/25-top-companies-with-bitcoin-holdings-2025-01-16
- Crypto mining, Bitcoin, and altcoins have become strategic investments for public companies like Know Labs, motivated by the potential for long-term value and growth.
- Veteran tech investor Greg Kidd has acquired a controlling stake in Know Labs to lead the company as CEO and expand its crypto holdings.
- With more than 50 public companies already establishing Bitcoin treasuries and the list growing, cryptocurrency has become a lucrative area for investment in the finance industry.
- Public companies are not only focusing on Bitcoin, but also on altcoins such as Solana, XRP, and Ethereum, as the U.S. regulators and President Trump support the crypto industry.
- Investments in crypto mining and self-custodying have become protected under recent pro-crypto executive orders by President Trump, further increasing public companies' interest in cryptocurrency.
- The crypto industry is increasingly intertwined with fintech, attracting public corporations to invest in crypto startups, leading to a digital gold rush in the world of finance.
- The success stories of tech companies like Tesla have served as an inspiration to public corporations, prompting them to invest in crypto mining and join the crypto fever sweeping the stock market.
