Ideas Often Originate from Customers at Aura Audio
Simplified and Chill
Aura Audio's audio gear is all about keeping it straightforward without sacrificing sound quality. This Finnish loudspeaker brand has been gracing Prolight + Sound for several years, and Mika Isotalo shares some insights about the biz.
Straight Talk
Aura Audio's products are designed with as few components as possible, taking more time to develop but delivering long-term cost-effectiveness and reliability for users.
And guess who's prized above all else in their book? That's right, the customer.
Quiz Time
1. Why do you value working closely with customers?
We snag tons of ideas for new products from them.
2. What's changed in the industry since the start of your production? Where is the potential here?
The internet's transformed things, but local connections still matter. The biggest change in the last 20 years? Things move faster than a cheetah on roller skates—from idea to ready project.
3. How many times have you rocked Prolight + Sound as exhibitors? Why do you do it?
We've been at it since 2014, making 2020 our seventh rodeo. We love to demo our speakers outdoors and get a gigantic influx of international guests.
4. What's Prolight + Sound's significance as a trade fair for event tech?
It's like a massive people-connector.
5. What's in store for Prolight + Sound 2020 visitors?
Just wait, we've got another subwoofer to show off like last years.
Aura Audio Oy, an independent loudspeaker system manufacturer based on Finland's southwest coast, began in the late 90s out of the curiosity of two sound engineers for innovative tech. They're up to some pretty cool stuff, but without specifics, it's tough to pinpoint their contributions.
Snaps: Aura Audio
- The event technology industry has significantly evolved due to advancements in finance and technology, particularly with the internet, allowing for faster production from idea to project.
- At Aura Audio, the integration of technology is crucial not only in the design and production of their speakers but also in understanding the customer's preferences, especially since customer feedback is a primary source of new product ideas.
