Hollie Loxley Named MD of 72andSunny Amsterdam
Hollie Loxley has been named Managing Director of 72andSunny's Amsterdam office. She will report to International President Chris Kay and join Simone Moessinger and Armando Potter in leading the agency's European operations. Kay praised Loxley as the ideal next-generation leader for the region.
Loxley brings a wealth of experience to her new role, having previously served as Managing Director at Havas London and Managing Partner and Head of Account Management at FCB Inferno. She joins 72andSunny from VML, where she held the same position.
At 72andSunny, Loxley succeeds Tessa Hilhorst and will oversee the Amsterdam office's next phase of growth. She aims to build on recent successes, including new business wins and organic growth from clients such as e.l.f. Cosmetics, Zurich Insurance, Lingo, Disaronno, Indeed, and TikTok. Loxley's appointment comes as she relocates from London to Amsterdam.
Loxley's career is distinguished by strategic vision, creative excellence, and purpose-driven innovation. Notable achievements include the Sport England's 'This Girl Can' campaign and the StorySign initiative. With her appointment, 72andSunny looks to further strengthen its European presence and continue delivering innovative solutions for its clients.
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