Hidden amidst the Jungfernssteig, past the shipping containers.
News Article: Revitalizing Hamburg's Heart - The Construction of the Hamburger Hof
The heart of Hamburg is undergoing a significant transformation with the ongoing construction project at the Hamburger Hof on Jungfernstieg. Led by project leader Dominik Stoeckl, the aim is to create a new quarter that will enhance the quality of stay in the city center and beyond.
The project places great emphasis on the careful preservation of the historically protected red sandstone facades, maintaining the identity of the historic street block. This approach, a blend of tradition and modernity, respects the historical urban fabric.
The construction commenced on March 3, 2025, marking a new development phase for the Hamburg city center. The project involves the refurbishment of a historic street block, with a notable old building on the rear side of the complex, at the corner of Große Bleichen/Poststraße, currently being demolished. A more modern building will replace the demolished structure.
The red facade of the former hotel at the corner of Jungfernstieg/Große Bleichen, in front of which the containers now stand, is protected as a monument and will remain. A row of metal containers, approximately 50 meters long and 6 meters wide, stands on stilts above the sidewalk in front of the Hamburger Hof. These containers are part of the construction site for the redevelopment of the Hamburger Hof.
The container barrier with the pedestrian walkway underneath is expected to remain in place until the end of 2029. The renovation project, named "Revitalization," is a hundreds of millions of euros undertaking by insurance companies Ergo and Munich.
While Hamburg's chief building director Franz-Josef Höing praises the project as a "real commitment to Hamburg's city center," the monument association expresses concern, stating that Hamburg is gradually losing an important architectural era. The controversy surrounding the container barrier's impact on the city center remains a topic of discussion.
This week's MOPO includes a separate news article titled "Schornstein abgefallen, Wand eingestürzt, Dach weg: die Pannen-Baustelle von Ottensen." The communal and meeting rooms for the companies involved in the construction site have been created within the container barrier.
The historic Gründerzeit facades on Hamburg's Premier Strolling Avenue, Jungfernstieg, are currently obscured by a barrier of white containers. However, the focus is on a sensitive renovation and redevelopment that honors the historical architecture while providing modern functionality and improved urban space.
For more updates on this project, stay tuned to MOPO.
In the revitalization project of the Hamburger Hof, insurance companies Ergo and Munich are focusing on investing in real-estate, specifically in the construction and development of a modern building that will coexist with the historically protected red sandstone facades.As part of the financing for this significant transformation, these insurance companies are putting a large amount of money into the project, totaling hundreds of millions of euros.
