Google Simplifies Merchants' Access to Local Inventory API Keys
Google has streamlined its process for merchants to obtain API keys for website-reported local inventory feeds, aiming to simplify compliance with their policies and speed up integration of in-store availability data. The new process begins with merchants completing the setup. They then submit a validation request via a form. Upon approval, a Google agent, typically a service account or system user associated with Google Cloud or Google Merchant Center APIs, securely transmits the API key to the merchant. This agent acts as a backend interface, ensuring secure delivery of API credentials after merchant verification. The use of Google Tag Manager further facilitates this process. Google's simplified process for securing API keys for local inventory feeds aims to make it easier for merchants to comply with policies and integrate in-store availability data more quickly. The new process involves setup, form-based validation, and secure API key delivery via a Google agent.
