Google Boosts Merchant Visibility with New Shopping Tab Listings
Google is enhancing its Shopping tab, introducing a new section called 'Shopping tab listings' for eligible online store owners using product markup. This feature, accessible at google.com/search-console/shopping-tab-listings, aims to boost merchants' visibility and reach customers actively searching for products.
The new feature requires no additional product feed submission. Merchants simply need to keep their product structured data up-to-date. Google is also rolling out a new Shopping tab within Google Search Console, providing merchants with detailed data about their Shopping performance. This includes information about product snippets, merchant listings, and shopping tab listings in Google Search, accessible to those who have linked their Merchant Center accounts with Google Search Console.
To make the most of this new tab, merchants can optimize their strategies, especially during peak shopping seasons like the holidays. Additionally, Google has simplified the process for creating a Merchant Center account, offering an assisted sign-up process without the need for re-verifying website ownership.
The new 'Shopping tab listings' feature and the enhanced Shopping tab within Google Search Console are rolling out gradually. Merchants using product markup can benefit from improved visibility and detailed performance data, helping them optimize their online stores and reach more customers.
