Glossier's Genesis: Marisa Meltzer and the Inception of Beauty Brand Glossier
Uncovering the Evolution of Glossier: An Exclusive Sit-Down with Marisa Meltzer
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Glossier, the powerhouse skin-centric beauty brand, tore up the rulebook when it burst onto the scene in 2014, bucking the trend of heavy contour and layers of makeup. Founded by trailblazer Emily Weiss, this digitally-native, light-pink, and friendly-branded sensation soon had Millennials queuing up to snag a piece of Weiss's vision.
But the business landscape has seen a shift, with Glossier grappling with a slump reflected in rounds of layoffs and store closures. In response, the brand has undergone some significant transformations over the past year. Highlights include their first foray into wholesaling with Sephora, reformulations of some iconic products, and Emily Weiss stepping aside as CEO.
Marisa Meltzer's latest book, "Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier" delves deep into the journey of the brand and its founder, spanning Weiss's reality TV stint on "The Hills" to her days in high fashion.
For this episode, Meltzer sat down with Retail Dive's Dani James to share inside details of Glossier, its consequences on the beauty industry, and the evolution of its core consumer base.
The Backroom with Marisa Meltzer: Digging Up Glossier's Dirt
Check out the official announcement of Emily Weiss stepping down as CEO.- Gen Z's Changed Brand Loyalty - How newer generations approach brand loyalty has taken a turn from its younger days Source- US Online Beauty Sales to Skyrocket - Online sales in the beauty industry are poised to skyrocket, reaching $45B by 2027 Source
This episode was produced and edited by Caroline Jansen.
Extra Dirt on Glossier - Here's some additional scoop on recent happenings at Glossier:
New Products and Campaigns:- Glossier Play collections unleashed a spectrum of colorful makeup products, including the Colorslide gel eyeliner, Vinylic Lip high-shine lacquer, and Glitter Gelée.- Joining the cult-classics family, Glossier introduced a new shade of the Balm Dotcom titled "Espresso," featuring coffee-infused balm with ingredients like beeswax and lanolin.- Glossier You Perfumes recently expanded with new scents—Glossier You Doux, Rêve, and Fleur. Known for their skin-like aromas, these fragrances have been met with positive reception.
Product Reformulations:Information on recent product reformulations remains scarce at this time.
CEO Change:Neither our resources nor the official Glossier website shed light on a recent change of CEO — stay tuned for updates!
- The Backroom podcast, provided by Retail Dive, offers insights into the inner workings of disruptive retail businesses, available on Apple Podcasts, iHeartRadio, and Spotify.
- Glossier, the digital-native beauty brand, disrupted the fashion and beauty industry in 2014 with its skin-centric approach, bucking trends of heavy makeup.
- Despite initial success, Glossier has faced challenges, including rounds of layoffs and store closures, as the business landscape has shifted.
- Marisa Meltzer's book, "Glossy," provides an in-depth look at Glossier and its founder, Emily Weiss, covering Weiss's reality TV days and high fashion experiences.
- In a sit-down with Retail Dive's Dani James, Meltzer shared details about Glossier's impact on the beauty industry and evolution of its consumer base.
- Gen Z's approach to brand loyalty has changed, moving away from the traditional shape, as revealed in a Fast Company article.
- Online beauty sales are poised to surge, reaching $45B by 2027, according to a McKinsey report.
- Recently, Glossier has introduced new products like Glossier Play makeup collections, a new shade of Balm Dotcom titled "Espresso," and expanded its Glossier You Perfumes line, but specifics about product reformulations and any recent change of CEO remain scarce.
