Gap & Dôen Team Up for Feminine Capsule Collection
Gap is set to launch a new capsule collection in collaboration with Dôen. The 51-piece range for women and kids is part of Gap's strategy to partner with original clothing brands that express self-identity through fashion. This is Gap's latest collaboration since hiring Zac Posen as creative director to redefine the brand identity for a new era.
The collection, launching on May 17, features matching sets, dresses, denim, tops, skirts, loungewear, and accessories. It's a 'feminine take' on Gap's classic styles, with design elements including floral prints, eyelet, and flowy silhouettes. Prices range from $19.95 to $158. This follows Gap's previous collaboration with LoveShackFancy, which focused on feminine design elements.
Gap's first collaboration under Zac Posen's leadership was with Palace on a streetwear collection earlier this year. Posen was hired to revitalise Gap Inc. and serves as creative director for the entire apparel conglomerate. Gap's recent appointment of Fabiola Torres as chief marketing officer also aims to push the brand back into the cultural conversation. The collection will be available on Gap's e-commerce site and in select Gap stores.
Gap's collaboration with Dôen is a continuation of the brand's strategy to partner with original clothing brands that express self-identity through fashion. The 51-piece capsule collection, launching on May 17, offers a feminine take on Gap's classic styles and is expected to resonate with customers seeking unique, expressive pieces.
