Funding secured by Froda for broadening European coverage of small and medium enterprise finance, specifically through embedded solutions.
Froda Secures €20 Million Investment for European Expansion
Froda, a Swedish embedded finance provider, has secured a significant boost to its expansion plans with a €20 million investment. This funding, aimed at accelerating Froda's capabilities and footprint in embedded finance services throughout Europe, comes from Incore Invest [1][2][5].
The investment will finance Froda's growth initiatives in multiple European countries, enabling broader deployment of its embedded finance solutions. Froda, based in Sweden, is positioning itself to capitalize on increased demand for embedded finance across Europe’s diverse markets, focusing on seamless financial services integration for businesses [1].
While specific countries or partnerships were not detailed, the funding implies strategic scaling activities including product development, market entry, and potentially new collaborations in the region [2][5]. Incore Invest views Froda as a business that is not just disrupting markets, but fundamentally reshaping them.
Incore Invest, which recently launched its second fund, Incore Invest II, dedicated to accelerating the growth of fintech, SaaS, and embedded finance companies, provided backing for Froda's Series B funding round. The round received ongoing support from the majority of Froda's existing investors [1].
The funding allows Froda to "double down" on its mission to make financing easier, fairer, and more accessible for Small and Medium-sized Enterprises (SMEs). Froda's embedded finance platform integrates directly with banks, neobanks, and payment providers to enable SMEs to access instant financing "at the point of need" [6].
In February this year, Froda expanded its partnership with digital challenger bank Lunar into Sweden, allowing customers to gain access to and benefit from Froda's embedded SME lending solution through Lunar. Sweden's Juni has also formed an embedded finance partnership with Froda [3] (Further reading).
Froda's CEO, Olle Lundin, and the founder and CEO of Incore Invest, Nicolai Chamizo, are both committed to driving innovation and growth in the embedded finance sector. Incore Invest is proud to support Froda as they expand across Europe and continue to scale [4].
In addition, Froda signed one new embedded partner per month, demonstrating its growing popularity and influence in the embedded finance market [7]. The company will use the new investment to scale its operations, onboard new embedded finance partners, and expand into additional European markets.
[1] https://www.froda.com/news/froda-secures-20-million-euros-series-b-funding-to-accelerate-its-expansion-across-europe [2] https://www.investorrelations.se/news/investor-news/2025-02-10/Incore-Invest-led-Froda-s-series-b-round-to-accelerate-expansion-across-europe [3] https://www.juni.se/press/juni-partners-with-froda-to-offer-instant-sme-financing-to-its-customers [4] https://www.investorrelations.se/news/investor-news/2025-02-10/Incore-Invest-proud-to-support-Froda-as-they-expand-across-Europe-and-continue-to-scale [5] https://www.finextra.com/pressarticle/92801/froda-raises-20m-series-b-to-accelerate-its-expansion-across-europe [6] https://www.froda.com/solutions/embedded-finance [7] https://www.froda.com/news/froda-signs-one-new-embedded-partner-per-month-in-2025
- The Series B funding round for Froda, an embedded finance provider in Sweden, was led by Incore Invest, a firm dedicated to fueling the growth of fintech, SaaS, and embedded finance companies.
- Incore Invest's backing will help Froda to scale its operations, onboard new embedded finance partners, and expand into additional European markets.
- With the €20 million investment, Froda aims to capitalize on increased demand for open banking and fintech solutions, positioning itself for strategic scaling activities like product development and market entry.
- Froda's embedded finance platform, which integrates directly with banks, neobanks, and payment providers, enables Small and Medium-sized Enterprises (SMEs) to access instant financing at the point of need.
