Former Bitcoin.com Exchange COO Anna Melton revealed through Xprizo, her latest venture.
In a strategic move aimed at strengthening its leadership team and enhancing client relationships, Xprizo has appointed Anna Melton as its new Client Success Manager. Melton, who brings nearly 10 years of experience in blockchain, Web3, fintech, and digital verticals, joins Xprizo from her previous role as COO at Bitcoin.com Exchange.
Melton's extensive experience includes leading tokenomics and collaborating with regulators, as well as building strategic partnerships and ensuring regulatory compliance in multiple jurisdictions. These skills will be instrumental in navigating the complexities of the global financial landscape and supporting Xprizo's mission to connect unbanked and underbanked communities to the digital economy.
In her new role, Melton's responsibilities will encompass managing client onboarding, overseeing platform integrations, and delivering personalised support. These efforts are expected to maximise platform adoption and long-term client satisfaction at Xprizo. By prioritising client relationships and providing more than just technical support, Melton aims to help deliver high-impact, client-first solutions in emerging markets.
Richard Mifsud, Xprizo's Chief Visionary Officer, considers Melton an exceptional addition to the leadership team. He believes that her industry knowledge and focus on customer success align perfectly with Xprizo's mission. Mifsud is confident that with Melton on board, Xprizo is better positioned to help partners thrive and bring inclusive financial solutions to more people.
Melton's role is also expected to support Xprizo's global expansion, particularly in dynamic and underserved regions. With a proven track record in the iGaming fintech industry, Melton is well-equipped to help deliver financial freedom to those previously left behind. By acting as a bridge between Xprizo's commercial vision and technical execution, Melton will play a significant role in driving client engagement and satisfaction, which underpins the company’s impact on emerging markets and its broader goal of global expansion in the digital financial ecosystem.
In conclusion, Anna Melton's appointment as Client Success Manager at Xprizo is a strategic move that reflects the company's commitment to its mission and vision. Her expertise and focus on customer success are expected to contribute significantly to maximising platform adoption and long-term client satisfaction, thereby supporting Xprizo's global expansion and its efforts to bridge the gap for the unbanked and underbanked populations worldwide.
[1] Xprizo Press Release, "Xprizo Appoints Anna Melton as Client Success Manager", [date], [link] [2] Bitcoin.com Exchange Press Release, "Anna Melton Joins Bitcoin.com Exchange as COO", [date], [link] [3] Chiliz Press Release, "Anna Melton Leaves Chiliz to Join Bitcoin.com Exchange as COO", [date], [link]
- Anna Melton's extensive background in fintech, blockchain, and digital verticals, coupled with her expertise in business strategy and technology, will be integral to navigating the complexities of the global financial landscape and driving client engagement at Xprizo.
- In her role as Client Success Manager at Xprizo, Melton aims to leverage her skills in tokenomics, regulatory compliance, and strategic partnerships to support Xprizo's mission of connecting unbanked and underbanked communities to the digital economy, particularly in dynamic and underserved regions.
