Fintech service Finsus enhances Small and Medium Enterprise services through acquisition of Anticipa.
Finsus, a Mexican fintech platform, has made a significant move in the financial sector by acquiring Anticipa, a merchant cash advance platform. This strategic move aims to position Finsus as the leading player in liquidity and financing solutions for Small and Medium Enterprises (SMEs) in Mexico.
The acquisition of Anticipa has enabled Finsus to launch new, innovative financing products backed by merchants’ future card sales. This means that SMEs can now access working capital loans of up to $150,000 MXN secured directly against their card sales, all delivered through a digital platform. This move addresses a major barrier for SMEs who struggle to prove consistent sales to traditional banks.
Anticipa, a company that specializes in advancing future flows of card sales to businesses, brings its expertise and technology to Finsus. This integration will drive continued growth and expansion, particularly for those SMEs excluded by traditional banking.
The deal supports Finsus’ ambition to become Mexico’s first fully digital neobank focused on SMEs. Leveraging the rapid growth of card payments in Mexico, which reached $103 billion in 2023 and continue to expand at double-digit rates annually, Finsus is poised to offer a comprehensive financial ecosystem for SMEs.
The acquisition also aligns with Finsus' broader strategy, following earlier purchases aimed at digitizing credit applications and developing payroll advance services. By improving access to credit aligned with the actual cash flow of small businesses, the acquisition supports more productive loans and operational liquidity, which are critical to SME growth and overall economic development in Mexico.
Juan Fernandez Casas, CEO of Anticipa, comments that they share a vision with Finsus to drive SME growth and provide financial solutions to the challenges faced by Mexican SMEs. Carlos Marmolejo, CEO of Finsus, states that financial products in Mexico have not kept pace with the digital transformation of the retail sector. He believes that this acquisition will help bridge this gap.
The deal reinforces Finsus' position as a key player within the Mexican financial system, operating under the regulation of the National Banking and Securities Commission (CNBV). With the Anticipa acquisition, Finsus aims to change the current landscape by providing a solution for businesses to prove their sales for financing, addressing the issue of millions of businesses in Mexico that make sales daily but have no way to prove it to a bank for financing access.
In summary, Finsus' acquisition of Anticipa has been transformative in expanding accessible, innovative liquidity solutions for Mexican SMEs, leveraging technology and digital finance to overcome traditional barriers to funding. This move is a step towards financial inclusion and economic development in Mexico.
[1] Finsus Press Release, 2024 [2] National Banking and Securities Commission (CNBV) Report, 2023 [3] Anticipa Annual Report, 2023 [4] Finsus Annual Report, 2023 [5] World Bank Report on Financial Inclusion in Mexico, 2023
The acquisition of Anticipa has accelerated Finsus' expansion in the fintech industry, allowing the creation of innovative financing products for businesses in Mexico's lucrative $103 billion card payments market. This strategic alliance between Finsus and Anticipa aims to address the financial needs of Small and Medium Enterprises (SMEs) excluded by traditional banking.
