FCB Global's new leadership, headed by Susan Credle and Tyler Turnbull, takes over as Carter Murray departs.
FCB Global Announces New Leadership
FCB Global, one of the world's most recognized creative agencies, has announced a new leadership team, effective from the end of March 2025.
Tyler Turnbull, the current FCB North America chief executive, will succeed Carter Murray as the global chief executive of FCB Global. Turnbull's appointment comes after his recent involvement in industry events like Cannes Lions 2025, where he shared insights on creativity and leadership for the network.
In a statement, IPG CEO Philippe Krakowsky commented on the new management team, expressing his confidence in their ability to keep creativity at the heart of FCB's operations, as Krakowsky stated that both FCB and IPG are committed to this principle.
Susan Credle, who has been serving as the global chief creative officer of FCB Global, will continue in her role, but with a new addition. Credle is becoming the agency's global chair, a move that Krakowsky described as evidence of a commitment to creativity at FCB and IPG.
The exact nature of Credle's new role is not specified in the available information. However, she will partner with Turnbull in his new role as global chief executive and partner to Susan Credle. Both Turnbull and Credle will report to IPG CEO Philippe Krakowsky.
Emma Armstrong, who holds a significant leadership position as Global Transformation Officer, expanding beyond her CEO role at FCB New York, is distinct from the CEO role held by Tyler Turnbull.
For accurate, up-to-date information on Susan Credle’s role, it is recommended to check official FCB Global leadership pages or recent press releases.
The new leadership team at FCB Global, effective from the end of March 2025, includes Tyler Turnbull as the global chief executive, who has been active in the business and finance sectors and showcased his insights at industry events like Cannes Lions 2025. Susan Credle, the global chief creative officer, will transition into a new role as the agency's global chair, focusing on entertainment and ensuring creativity remains at the heart of FCB's operations, as stated by IPG CEO Philippe Krakowsky.
