FCB Global appoints Susan Credle and Tyler Turnbull as its new leaders, with Carter Murray stepping down.
Interpublic Group (IPG) has announced a new leadership team for FCB Global, with a focus on maintaining creativity at the heart of the agency. According to a statement from IPG CEO Philippe Krakowsky, the new team will continue to prioritise creativity in their strategic decisions.
Susan Credle, the current global chief creative officer of FCB Global, is set to take on a new role as the agency's global chair. In this position, she will continue to lead the creative vision across the network and focus on maintaining creativity at the heart of FCB and IPG.
FCB, under the new leadership team, has been recognised as one of the most creative agencies globally. The agency's reputation for innovative and impactful campaigns is expected to continue under the new management.
Tyler Turnbull, FCB North America's CEO, will succeed Carter Murray as the global CEO of FCB Global. Turnbull will take over his role at the end of March and will partner with Susan Credle in his new position. Both Turnbull and Credle will report directly to IPG CEO Philippe Krakowsky.
Krakowsky has expressed his commitment to maintaining creativity at the heart of FCB and IPG, stating that the new leadership structure is a testament to IPG's commitment to maintaining creativity within their agencies. The new management team is expected to uphold the reputation of FCB as one of the most creative agencies in the world and continue fostering creativity within FCB and IPG.
Carter Murray's departure is scheduled for the end of March. The new leadership structure will be effective after Murray's departure. It is worth noting that Andrés Ordóñez is identified as the Global Chief Creative Officer at FCB, leading the creative vision across the network. However, there is no information about Susan Credle's current role or involvement in the agency's leadership in the search results provided.
This new leadership team is expected to continue FCB's success and further cement its position as a leader in the advertising industry. With a focus on creativity, innovation, and impactful campaigns, FCB is poised for continued growth and success under the new management.
The new leadership team, headed by Tyler Turnbull as the global CEO and Susan Credle as the global chair, will focus on maintaining creativity at the heart of FCB and IPG, ensuring the agency's reputation for innovative and impactful business endeavors continues. Philanthropy-wise, the new team's commitment to creativity is a testament to Interpublic Group's (IPG) leadership's dedication to fostering creativity within their agencies.
